Head of Marketing (F/M/*)

From Europe, for Europe – We are building Europe's Business AI.

We are amber, a growing and innovative AI startup. SMEs benefit when internal knowledge becomes immediately usable and intelligent agents can react to it. We believe in a future where business AI, including agents, works together on a common platform, allowing teams to work faster, handovers to be seamless, and know-how to remain within the company.

As Head of Marketing (F/M/*) at amber, you will take responsibility for our entire marketing strategy – from brand to demand generation, content, and events. You will work closely with Sales, Product, and Management, position amber as a leading business AI from Europe, and ensure our pipeline grows continuously. You will lead our marketing team, develop it, and set clear priorities in a dynamic environment.

If you are eager to actively shape the brand of an innovative SaaS product, then get in touch with us now!

Your Responsibilities

• You will develop and be responsible for the entire marketing strategy – from positioning and messaging to demand generation and brand awareness.

• You will lead the marketing team technically and disciplinarily, develop it further, and expand it strategically according to our growth objectives.

• You will be responsible for marketing lead and pipeline goals and will work closely with Sales to achieve them.

• You will manage our channels holistically: Website, SEO/SEA, Social Media, E-mail, Webinars, Events, and PR.

• You will develop a content strategy that truly reaches our target audience in the SME and industrial sectors – from technical articles to case studies.

• You will measure what counts: You will build data-driven marketing reporting, analyze funnels, and continuously optimize campaigns based on clear KPIs.

• You will be responsible for the marketing budget and allocate resources where they have the greatest impact on our growth.

• You will monitor the market, competition, and trends in the field of business AI, and derive impulses for positioning and product communication from this.

Your Qualifications

• You have several years of experience in B2B marketing, ideally in the SaaS or tech environment; experience in the scale-up or startup world is a must.

• You bring in-depth experience from a hyper-growth environment and know how to scale companies and align them internationally in the shortest possible time.

• You have already led or built a team and know how to motivate, develop people, and set clear priorities.

• You think strategically and simultaneously get hands-on operationally – a hands-on mentality is self-evident for you.

• You work data-oriented, analyze funnels and campaign performance, and derive concrete measures from this.

• You are tech-savvy and proficient in using common marketing and CRM tools; experience with HubSpot is a must for this position.

• You have a good feel for brand, storytelling, and target audiences – especially for complex B2B products.

• You communicate clearly and reliably in German and English and interact confidently with various stakeholders.

Your Benefits

• Team Offsites – As you will be working in an international team, we all meet twice a year somewhere in Europe.

• You have the choice: Either a subsidized Deutschlandticket or an Urban Sports Club membership.

• We live a hybrid work model: We believe it's important to collaborate in person regularly. Therefore, we meet three times a week at one of our locations.

• So that you are well taken care of on-site, we provide digital, tax-free meal vouchers directly to your phone every workday on-site.

• Start in a company that allows you to grow and gives you the opportunity to build your skills step by step.

• We support your personal development through further training and room for personal responsibility.

• A team of motivated people who are keen to make AI solutions accessible to medium-sized companies.

• Work with the latest technologies and tools.

A few words at the end

Sounds exciting? Then help us now and simply send us your CV or LinkedIn profile. We look forward to hearing from you!

Please note: For this position, we only consider applicants who are resident in Germany.

Let's go big together 🚀

Compensation: €70K – €120K

• • €70K – €120K

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