Head of Marketing (d/w/m)

Introduction

We are burning to make everyday life easier and more successful for restaurateurs. As Head of Marketing (m/w/d), you will take the reins:

You connect data-driven B2B SaaS marketing with genuine passion for the hospitality industry. You lead our strategic and operational marketing activities with a clear focus on growth and brand leadership in the SMB and Gastro market. With your deep expertise in marketing automation and leadership experience, you coach our team and drive our expansion data-based forward.

About orderbird: Gastronomy brings people together. We live this industry from personal experience. Therefore, we design complex gastronomy processes as simple as possible through intuitive and reliable technology.

With over 17,000 customers in Germany, Austria, and Switzerland, our cash register solution orderbird PRO and the mobile cash register solution orderbird MINI are among the leading cash systems in Europe.

What you can look forward to

• Deutschlandticket, Egym Wellpass, and JobRad
• Pension plan with 100% contribution from orderbird
• Access to nilo – for your mental health and that of your loved ones
• A creative and approachable team – we regularly bake cake, cook, and in the summer there is always ice in the fridge
• (it's rather difficult to be calorie-deficient here)
• Come as you are: We have no dress code and we're an international team, so everyone is warmly welcome
• Now for the real bonus: Office Dogs! Depending on the day of the week and staffing in the office, a whole pack of dogs runs around here
• Startup mentality with security through belonging to a listed company
• A freshly renovated nest in Berlin-Kreuzberg with the coziest rooftop garden in Berlin
• Hybrid work model – we work alternately in the office and at home
• Every Wednesday, there's a virtual breakfast roundtable with updates from various teams. You'll learn what's going on in the company, and you'll also get to know the new birds, including fun facts. You can already start thinking about what your fun fact will be for your presentation
• Flat hierarchies, fast decision-making paths, and a committed and sympathetic team – we know that sounds like everyone else, but it's just true :) Check out Kununu and convince yourself!

Among other tasks you will be working on

• Responsibility for the entire lead funnel from Awareness to MQL: Marketing-Sales Alignment including Lead Scoring and regular joint review formats; Steering of Paid-, SEO- and CRM-channels
• New alignment of our brand identity
• Brand & Content Ownership over Brand Voice, CI, and Messaging: Website performance and LLMO visibility; Steering of content strategy, editorial planning, and SEO
• Leadership of a cross-functional marketing team (CRM, Growth, Performance, Content) and cross-functional coordination with Product and Sales
• Partners & Events: Steering of trade show and event strategy; Partner management
• Responsible steering of external agencies and briefing in the areas of SEO and PR, website development/maintenance; Quality control and performance monitoring; Budget steering and contract communication
• Recruiting, onboarding, and further development of team members; active shaping of team culture and dynamics
• Accompanying change processes in the team (AI)

What you bring along for this role

• 5-8 years of leadership experience in B2B SaaS marketing, preferably in the areas of hospitality tech, fintech, or solutions with a focus on SMEs
• Deep understanding of SaaS key figures (ARR, CAC, LTV), comprehensive control of CRM and marketing automation tools (Salesforce, HubSpot etc.) as well as strategic brand management
• Understanding of how content-, social media-, performance-, CRM- and growth marketing must interlock to achieve maximum impact
• Ai & Marketing Automation: Successful implementation of AI-based process optimizations and you use smart tools to lift the efficiency in the marketing team to the next level
• Long-standing experience in coaching and leading teams
• You love the close and constructive collaboration with Sales and Product Management teams
• German on a native speaker's level and fluent English
• ...