Head of Marketing & Community

Klub44 is a non-profit EdTech aiming to foster the potential development of young people through shared experiences and radically transform school and vocational education.

We enable young people with our Klub-App to access free leisure and career orientation offers. External locations, such as youth clubs, makerspaces, or cultural education sites, can directly communicate their offers to young people on our platform.

In addition to the Klub-App, we have two further business areas: Klub for School & Klub for Career, each with its own independent business models.

We explicitly encourage people of all genders, religions, and sexual orientations to apply!

Aufgaben

As Head of Marketing at Klub, you will oversee all our communication channels. This is complex, as we speak to young people on the one hand and leisure facilities on the other, and of course also to foundations, cities, and federal states. Prioritization is key in this role. We look forward to co-founders who will lead the way with Silvia & Sebastian.

Brand & Strategie

• Further development of our brand and all communication lines – youth-oriented, inclusive, impact-focused.
• Safeguarding a consistent brand appearance across all channels.

Kampagnen & Growth

• Planning and implementation of campaigns with a clear focus on our KPIs:
• 1. App downloads among young people
• 2. Offer uploads by facilities

Community & Social Media

• BUILDING and maintaining a lively community on social media.
• Tight cooperation with our Kiezmeister*innen (young content creators) for content creation and activation.

Partnerkommunikation

• Development of materials and simple communication channels to motivate facilities to upload offers.
• Steering outreach and onboarding campaigns for youth facilities and schools.

Daten & Optimierung

• Ongoing analysis of marketing data, derivation of concrete measures, and optimization of funnels.
• Tight cooperation with the product team to further develop user-centered features.

Team & Zusammenarbeit

• BUILDING a small marketing team and steering external partners.
• Work in close exchange with management, youth council, and product development.

Qualifikation

• You have experience in digital marketing & growth (ideally with a focus on young target groups)
• You are motivated by entrepreneurial challenges and want to personally contribute to fostering the potential development of young people
• You possess brand and communication strength (brand-building, clear language, consistent appearance)
• You work data-based and are confident in analyzing key figures (funnels, tracking, derivation of concrete measures)
• You have experience with agile methods and project management tools and are