Head of Marketing - B2B SaaS Growth - Healthcare/ Start-Up- Hybrid

Do you feel like being part of an ambitious startup that is redefining the future of patient communication? Then Mediform is the right place for you! We are pioneers in the autonomous processing of patient inquiries – via phone and chat through the practice website. Our technology enables, for example, automatic appointment scheduling without practice staff having to intervene – this saves valuable time and resources. This allows the team to concentrate fully on personal patient care while our AI reliably handles administrative tasks.

As an ambitious AI startup, we stand for innovation and growth – AI is part of our DNA. We already serve more than 1000 doctor's offices and are growing strongly: In the last 12 months alone, our revenue has quadrupled. For this next phase of growth in a dynamic B2B environment, we are looking for a Head of Marketing (m/f/d) who will independently define our marketing strategy and consistently implement it together with our small team and external partners.

Responsibilities

• You will develop and be responsible for the entire marketing strategy with a clear focus on fast, predictable growth in our dynamic B2B environment
• You will lead our marketing team (currently 1 full-time employee and 1 working student) technically and continue to expand it along our growth trajectory
• You will manage external partners, agencies, and freelancers in addition to the internal team and ensure clean implementation
• You will be responsible for both strategy and execution – from planning and campaigns to go-live
• You will build modern B2B SaaS marketing motions (including Demand Generation, Content, Social Media, ABM) and continuously develop them
• You will work closely with Sales and Product to jointly achieve growth targets and pipeline goals
• You will select and use modern marketing tools and methods (e.g., Marketing Automation, CRM, Analytics)
• You will define KPIs, manage the marketing budget, and report directly to management

Qualifications

• Several years of experience in B2B SaaS marketing, including relevant experience in leading a marketing team
• Demonstrable success in building and scaling marketing in high-growth, dynamic B2B software companies
• Sound knowledge of modern marketing tools and methods in the B2B SaaS sector (e.g., Marketing Automation, CRM, Demand Generation, ABM, Performance Marketing)
• Strategic thinking combined with a true hands-on mentality – you define the strategy and also get involved in the implementation
• Experience in leading small teams as well as managing external service providers and agencies
• Entrepreneurial mindset and the ability to prioritize in a dynamic growth environment
• Strong affinity for AI
• Very good German and English skills, both written and spoken

Benefits

• Hybrid Working: You can work flexibly from home and in our modern office in the heart of Karlsruhe
• Flat Hierarchies and short decision-making processes: With us, you have the freedom to implement your own ideas quickly
• A highly motivated team: Become part of a dedicated environment that collectively shapes the digital future of doctor's offices
• Scope for Design: You will take full responsibility for marketing strategy, team, and budget from the outset
• Professional Development: We support your professional and personal development in the field of AI and Marketing
• Startup Spirit: With us, you can expect an open and innovative culture where you actively participate in decision-making processes and can truly make a difference

Why Mediform?

• More than 1000 doctor's offices already trust our AI solution – with a strong upward trend
• Our revenue has quadrupled in the last 12 months
• We want to strategically accelerate this growth together with you

**If you are eager to strategically shape Mediform's marketing and drive rapid growth in a dynamic B2B environment, then we look forward to your application!**

Find Jobs in Germany on Arbeitnow