Head of Integrated Marketing France

About the role

We are looking for a Head of Integrated Marketing France to join our Marketing France team, based in Paris.

Reporting to the Head of Marketing France, you will lead one of the three Marketing teams in the French market and manage a team of 3 people.

Your mission: to be the connection point between Global strategy and its execution in the French market, uniting all stakeholders around a clear, structured, and timely marketing vision.

At the intersection of strategy, orchestration, and execution, you will champion the French marketing vision to Global and local executive bodies, while ensuring that every campaign — global or local — is delivered with excellence and on time. You will also lead the loyalty program in France.

Your missions

• Define and champion the French marketing strategic vision, drawing on a deep understanding of the Global strategy and ensuring its relevant translation to the French market (local specificities: creative, consumption moments, culture...).
• Be the constructive interlocutor for Global: know how to integrate into a global strategy while challenging it with reasoned arguments when French specificities require it.
• Unite all poles (Sales, Brand & Media, Creative, CRM, Analytics, Global...) to ensure everyone works towards the same objectives and within the same timeline.
• Lead and secure the campaign delivery calendar (global and local): timely briefs, media plan approvals, brand approvals, etc., to ensure seamless execution.
• Simplify and structure complex issues involving multiple stakeholders, identifying decisions to be made and championing the resulting recommendations.
• Formalize and present the French marketing vision and performance at an executive level, with clarity and impact.
• Lead the loyalty program in France, ensuring its consistency with the global marketing strategy and local business priorities.
• Integrate AI into the team's working methods, to improve efficiency and execution quality.
• Manage and develop a team of 3 people, providing vision, coaching, structure, and execution rigor.

The profile we are looking for

You are a structured marketing leader, recognized for your ability to simplify complex multi-stakeholder issues and make things happen.

You bring in particular:

• 8+ years of experience in marketing, with significant experience in matrix and multi-market environments.
• Proven ability to work at the interface of Global and Local, aligning with a global strategy and constructively challenging it when necessary.
• Natural leadership to unite, structure, and orchestrate topics involving numerous stakeholders, without direct hierarchical reporting on most of them.
• Strong ability to formalize and communicate, particularly to present a vision or recommendation to an executive audience.
• A marked PMO orientation: rigor, attention to detail, ability to maintain control over complex schedules and ensure deadlines are met.
• An appetite for AI and its integration into marketing working methods.
• Successful experience in management and talent development.
• Fluent French and English proficiency.

The skills that will make you successful

• Leadership and unification of cross-functional teams
• Simplification and structuring of complex topics
• Organizational skills and rigor (PMO)
• Ability to challenge constructively
• Communication and formalization at executive level
• Project management and deadline adherence
• Appetite for AI and new tools
• Talent management and development
• Knowledge of media (brand and performance)
• Business orientation, comfortable with data and numerical reporting