Head of Growth & Performance Marketing (m/w/d)

We think in ROAS, CPA and scalable Funnels – and want to bring a growing mobility company cross-channel to the next level?

movme stands for a new form of mobility: With our digital car subscription we offer a flexible alternative to buying and leasing – for private and business customers.

We are currently growing strongly through sales and initial marketing channels and want to now structure our entire performance marketing scalable across B2C and B2B.

Our goal: Planned, data-driven growth across all relevant channels.

To achieve this, we're looking for you: An experienced performance marketer who can build, steer and measure our growth strategy.

Aufgaben

• Ganzheitliche Growth-Strategie:
  You develop and are responsible for our cross-channel marketing strategy – from the first structure to scaling.
• Performance-Marketing:
  You steer and optimize our paid channels (Meta, Google, LinkedIn) and build these systematically.
• The Spagat aus B2C & B2B:
  You develop both performant acquisition Funnels for end customers as well as scalable lead setups for business customers.
• Funnel & Conversion:
  You analyze the entire customer journey and optimize this continuously towards efficiency and conversion.
• Data & Tracking:
  You are responsible for tracking, attribution and KPI structures and steer budgets data-based.
• Hands-on Execution:
  You are strategically responsible, but also work operationally in campaigns, creatives and tests.

Qualifikation

• Hintergrund: You have a completed degree in BWL, Wirtschaftsinformatik, Wirtschaftsingenieurwesen, Marketing or a comparable economic-technical study program.
• Track Record:
  Several years of experience in performance marketing with a focus on growth and scaling – ideally in a digital or rapidly growing environment.
• Channel-Expertise:
  You master the interaction of the most important platforms (Meta, Google, TikTok) and understand how organic content and paid media fit together.
• Zahlen-Fokus:
  You think in ROAS, CPA, CPL and understand how to scale campaigns profitably.
• B2C & B2B Verständnis:
  You can build both direct-to-consumer Funnels as well as lead generation for business customers.
• Mindset:
  High implementation speed, clear prioritization and a strong focus on results.
• Kommunikation: You communicate at eye level with the management team, inspire your team and have very good German and English skills.

Benefits

• Gestaltungsspielraum & Ownership:
  You build the entire performance marketing from scratch and have direct influence on growth and revenue.
• Part of a growth phase:
  You join early and develop structures that will shape the company in the long term.
• Direkte Zusammenarbeit mit der Geschäftsführung:
  Fast decisions, clear goals and high impact.
• Attraktives Setup:
  Performance-oriented remuneration and development prospects.
• Dynamisches Umfeld:
  Young team, high speed and focus on implementation.

Ready to shape the growth of movme actively? Then apply now!

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