Head of Growth & Performance Marketing (f/m/x)

ABOUT

BRAINEFFECT is one of the fastest-growing mind nutrition e-commerce companies in Germany. We envision a world that embraces mind nutrition and knows that feeding your mind is key to a happy and healthy life.

Our international team is ambitious. Together we are working hard to turn the food industry around with Mind Nutrition and make BRAINEFFECT the absolute Love Brand.

How do we do that? By practicing what we preach: We are focused and bring our full energy to every project with a strong results-oriented mindset. While bold goals and growth drive us, we also recognize the importance of balance and recovery to maintain a sustainable pace. Above all - we actually look forward to Monday mornings.

IN A NUTSHELL

We are looking for a data-oriented growth leader who knows how to scale D2C brands beyond the €200k/month ad spend mark — without losing sight of ROAS, CAC, LTV and the bigger P&L picture.

As our Head of Growth & Performance Marketing, you take ownership of paid growth across our markets. You lead and develop your team, break through scaling plateaus, bring clarity to ambiguity, and turn creative insights into high-converting campaigns.

You report directly to our CMO and act as the bridge between Data, Creative, Finance, and Logistics. If you think in funnels, dream in dashboards, and treat performance dips like a personal challenge — this one’s for you.

YOUR RESPONSIBILITIES

• You own and scale the ad budget across Meta, Google, Amazon, TikTok & emerging channels with full ROAS/CAC/LTV responsibility.
• You develop a holistic cross-channel strategy where Social drives demand and Search captures it.
• You stabilize and reduce CAC through systematic, high-volume creative testing frameworks.
• You deep-dive into GA4 and attribution tools (e.g. Adtribute, Tracify) to model the customer journey and drive smarter budget allocation.
• You build and maintain automated BI dashboards (Looker Studio or similar) and translate data into actionable insights for the C-suite.
• You test and scale new growth channels together with external agencies.
• You lead, mentor and challenge your team to think beyond channel silos and act as business owners.

YOUR PROFILE

• 6+ years in Performance Marketing within fast-moving D2C brands, including 4+ years leading a team.
• Proven experience managing 6 figure monthly ad spend with strong focus on blended performance metrics.
• Deep expertise in bidding algorithms, auction dynamics, creative testing, and cross-channel attribution.
• Advanced skills in GA4, attribution tools, Excel/G-Sheets (Pivot, Index/Match, modeling) and Looker Studio (or similar BI tools).
• Hands-on mindset: Able to independently create or iterate ads using tools like Canva, CapCut or Adobe.
• Experience in DACH or FR markets, German is a plus.
• Highly analytical with strong commercial acumen — you connect channel metrics to total P&L impact.
• Proactive, ownership-driven leader with strong communication skills across Data, Creative and Finance.

YOUR BENEFITS

• We work in a hybrid mode (remote + office) and have flexible working hours.
• We offer a company pension plan and support you with an allowance of 15%
• We will subsidize your Urban Sports Club membership and lunch.
• We guarantee 100% ownership, 100% trust and 0% micro management for you and your work style.
• We regularly organize company lunches, yoga and sports sessions and parties.
• We offer really good employee discounts on our products.
• The best part: We offer our employees an annual