Head of Growth (D2C / Performance Marketing) - Full-time - 100% remote

everydays stands for "#wejustbetter" – and that also applies to you in this job. If you're looking for an environment based on trust and genuine self-responsibility, you're at the right place.
As a pure remote company, we shape collaboration flexibly, openly, and humanly – without rigid office hours or fixed structures.

Aufgaben

As Head of Growth, you are primarily responsible for the cross-channel growth of our company.

Your task is not to play every channel yourself –

but rather ensure that your team works at the right levers and growth becomes planable, measurable, and profitable.

You connect:

• Strategic thinking
• Deep operative D2C expertise
• Clear prioritization
• Strong leadership competencies

Your responsibilities:

Growth & Strategy

• Development and ownership of the cross-channel growth & acquisition strategy
• Identification of the most important growth levers across all channels
• Decision: Iterate, scale, or stop?
• Tight cooperation with management, retention & product

Performance Marketing

• In-depth understanding and control of:
• Meta Ads (Scaling, Creative Systems, Attribution)
• Native Ads (Taboola / Outbrain)
• Influencer Marketing (Performance + Brand)
• Google Ads (Search & possibly YouTube)
• Evaluation of funnels, offers, creatives & landing pages
• Ensuring that direct-response principles are implemented correctly

Tracking & Data

• High data and tracking competencies (e.g. GA4, Triple Whale, server-side tracking)

Evaluation of:

• NC-ROAS, CAC, aMER, MER, CLV
• Clean decision-making despite attribution uncertainty

Führung & Organisation

• Professional and disciplinary leadership of the acquisition team
• Clarity in roles, KPIs, and priorities
• Development of media buyers, creative strategists & growth roles
• BUILDING scalable processes (testing, learnings, feedback loops)

For whom this role is perfect

If you:

• have already proven that you can scale D2C
• want more than just operational work
• are eager to take responsibility for growth as a whole in an ambitious environment where you really want to build something up

For whom this role is NOT

• A pure media buyer without strategic responsibility