Head of Growth

Job Title: Head of Growth

Job Type: Full-Time Remote

Time Zone: PST time zone

Overview

The Head of Growth will own the end-to-end acquisition and retention strategy, driving sustainable, measurable revenue across all performance channels. This role blends high-level strategic leadership with hands-on execution across paid media, Amazon marketplace growth, CRO, email/SMS, SEO, influencer partnerships, and overall funnel optimization. The ideal candidate is a data-driven operator who can architect the growth roadmap, lead cross-functional teams, manage agencies, and continuously optimize for efficiency, scale, and profitability.

• Own the full paid media strategy and execution across Meta, Google, TikTok, YouTube, and emerging platforms.
  
  
• Lead Amazon marketplace growth, including PPC campaign optimization, creative development, and conversion improvements.
  
  
• Build, launch, and scale performance-driven campaigns with a focus on ROAS, CAC efficiency, and incremental revenue growth.
  
  
• Continuously evaluate, test, and expand into new marketing channels and customer acquisition opportunities.
  
  

• Lead email and SMS strategy to drive repeat purchases, loyalty, and long-term customer value.
  
  
• Define customer segments and develop retention-focused journeys, automated flows, and lifecycle programs.
  
  
• Collaborate with creative teams to produce high-impact content that resonates across customer touchpoints.
  
  

• Own key onsite performance metrics including conversion rate, AOV, and bounce rate.
  
  
• Develop and run A/B tests across landing pages, PDPs, checkout flow, and merchandising experiences.
  
  
• Partner with product, UX, and creative teams to improve site experience and funnel efficiency.
  
  

• Establish KPIs for all growth channels and lead weekly, monthly, and quarterly performance reporting.
  
  
• Analyze customer cohorts, behavioral data, and channel efficiency to inform strategy.
  
  
• Build revenue and acquisition forecasts tied to performance and budget allocation.
  
  

• Lead and mentor an internal growth team while managing external agencies and freelancers.
  
  
• Collaborate closely with creative, brand, product, and operations teams to align growth initiatives with broader business goals.
  
  

Foster a culture of innovation, testing, and continuous optimization.

Requirements

• 6–10+ years of experience in growth marketing, performance marketing, or e-commerce leadership roles.
  
  
• Demonstrated success scaling DTC brands; experience in lifestyle, kids, consumer goods, or apparel is a plus.
  
  
• Deep expertise across paid media, CRO, email/SMS, attribution, and analytics.
  
  
• Strong background in Amazon marketplace growth (PPC, listing optimization, storefront strategy).
  
  
• Highly analytical with the ability to turn insights into actionable strategy.
  
  
• Proven experience owning growth KPIs and presenting performance to leadership.
  
  
• Experience managing internal teams, external agencies, and fast-moving cross-functional projects.
  
  
• Strong organizational skills with the ability to execute quickly in a dynamic environment.