Head of Growth

About the Role
We’re hiring a Head of Growth to take full ownership of our digital performance and revenue expansion across Shopify, Amazon, Meta, and beyond. You'll lead cross-functional growth initiatives—spanning performance marketing, product expansion, analytics, and CRO—with a sharp focus on ROI, scalability, and velocity.

What You’ll Do

• Own and optimize the entire digital growth funnel—from awareness to conversion
• Lead performance marketing across Meta (Facebook/Instagram), TikTok, and Amazon Ads
• Analyze growth data and build dashboards that drive clear, strategic decisions (CAC, ROAS, LTV, AOV)
• Launch, test, and scale campaigns in collaboration with creative, eCommerce, and product teams
• Oversee Shopify and Amazon Seller Central to grow DTC and marketplace channels
• Identify new customer segments and market expansion opportunities
• Manage and mentor a small team of media buyers, analysts, and marketers
• Launch A/B tests across ads, landing pages, and customer journeys
• Explore new acquisition and retention channels for scalable growth

Requirements

What We’re Looking For

• 4+ years of growth or performance marketing experience in apparel or consumer eCommerce
• Proven track record of scaling revenue through data-backed campaigns
• Deep expertise in Meta Ads (required), with hands-on experience in TikTok and Amazon Ads
• Strong analytical skills—you're fluent in data dashboards, KPIs, and conversion metrics
• Hands-on experience with Shopify, Amazon Seller/Vendor Central, and key growth tools
• Ability to lead creative testing (UGC, DPA, branded content) and influence messaging strategy
• Budget-savvy and ROI-obsessed when scaling paid efforts
  

Bonus Points

• Experience with Klaviyo, SMS, or loyalty/retention platforms
• Familiarity with influencer amplification, affiliate programs, and creator partnerships
• Experience launching or growing subscription or bundled product models