Head of E-Commerce (m/w/d) D2C Growth

We are Ecom Brands, an innovative e-commerce start-up located in the heart of Hamburg. We operate fünf Fashion-, Rucksack- und Taschenmarken in the lifestyle segment and market them through international online marketplaces, our own online shops, and stationary retail. One of our most successful labels is the backpack and clothing brand Johnny Urban, and that's where you come in.

Fünf Marken, countless opportunities: At Ecom Brands, you won't just be managing one brand, but five. Johnny Urban, Expatrié, Larkson, Oak25 and Audetic are waiting for your creative input.

As Head of E-Commerce (m/w/d) – D2C Growth, you will lead our expert teams for online shops and email marketing and steer our performance marketing activities together with an agency. You ensure that we set the right priorities to sustainably boost our growth.

At Ecom Brands, you are the reliable support that our team needs to continue writing our success story.

Aufgaben

• Strategische Weiterentwicklung: You bear overall responsibility for the performance of our online shops and own the strategic roadmap for their further development.
• Kampagnen-Steuerung: You plan and coordinate the implementation of our marketing campaigns in shops, email, influencer marketing, as well as through Meta & Google Ads.
• Analyse & Budgetsteuerung: You analyze the results of our performance channels together with our partner agencies, derive clear action recommendations, and prioritize measures, tests, and budgets.
• Teamführung & -entwicklung: You take over the professional leadership in the areas of performance marketing, email marketing, and online shops. You ensure the quality of work and are the direct point of contact for your team.

Qualifikation

• Erste Führungserfahrung: You have already led teams professionally and understand how to delegate responsibility while ensuring quality.
• D2C-Erfahrung: You have already marketed for an online shop and are familiar with A/B testing & systems like Shopify.
• Fundierte Erfahrung im Performance-Marketing: You have independently managed paid channels, ideally in e-commerce.
• Erfahrung im E-Mail Marketing: You have already gained experience in customer retention marketing through newsletters and email flows (e.g., in Klaviyo).
• Strukturierte Arbeitsweise: You work organized, prioritize cleanly, and take responsibility for results, not just implementation.
• Pragmatische Umsetzungsstärke: You bring hands-on mentality with you and set topics pragmatically in motion when needed, without getting lost in the operational.

Benefits

Why should you decide on us:

• Befristete Verträge? We don't know that! Unbefristete Arbeitsverträge are standard at our company.
• Onboarding without gifts and top hardware? That's not the case here. You'll get everything you need to start, and you can choose your own hardware.
• Hybrid Work is standard for us. Whether from our great office at Rödingsmarkt or relaxed from home. Where you work, you decide.
• Your commute is also a topic that concerns us, so we subsidize the Deutschlandticket by 50%.
• We can't look into the future, but we know how important it is to plan for retirement, so we subsidize your occupational pension.
• Your dog doesn't like being left alone? No problem! Your four-legged friend is always welcome at our office.
• Health and well-being are not just a buzzword for us! We offer generous subsidies for sports and wellness activities.
• Whether to the office or into the green – as long as you're on two wheels: With our JobRad-Leasing, you'll stay mobile and environmentally friendly.
• You don't have any Johnny Urban products in your wardrobe yet? We'll change that! You'll receive a free product from us every year, along with other great discounts.

You want to make an impact and develop the area with us? Apply now – regardless of whether it's a classic CV, application letter or short video showing you why you're perfect for us. We look forward to seeing you!

If you already know how we tick, find us on LinkedIn as Ecom Brands GmbH and on TikTok under -----

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