Head of E-Commerce & Marketing (m/w/d)

We are the destination for exclusive niche fragrances. We connect the physical experience in our store in Kiel with a rapidly growing e-commerce business. Our mission: we make extraordinary fragrances and brands experiential, which are otherwise hard to find.

To support the next phase of our growth, we are looking for someone who is responsible for the entire online sales channel, professionalizes our marketing, and scales our brand Parfinity profitably.

Aufgaben

As Head of E-Commerce & Marketing, you will work directly with the founder/management team and be responsible for achieving revenue targets – both strategically and in operational implementation.

Performance Marketing & Skalierung: You are responsible for and steer marketing budgets (currently 5-figure monthly ad spend) on channels with a focus on Meta and Google. Your focus lies on profitable new customer acquisition and content creation.

Commercial Strategy: You plan and steer campaigns and sales actions within the framework of an comprehensive annual marketing planning. You ensure that marketing measures and inventory are perfectly synchronized.

User Centricity: You initiate market research measures to better understand our target group and optimize shop & advertising accordingly based on this.

CRM & Retention: You develop strategies to develop one-time buyers (e.g. discovery sets) into loyal repeat customers, and further develop e-mail marketing (Klaviyo).

Qualifikation

E-Commerce Expertise: You have fundamental professional experience in the e-commerce field and understand the business levers of an online shop (margin, logistics, traffic mix).

Design-Affinität: You have a strong sense for aesthetics, style, and visual design to consistently and appealingly present our premium brand.

Performance-Mindset: You have proven experience in managing performance marketing budgets and know how to scale campaigns efficiently.

Premium-Verständnis: You have a sense for luxury goods and lifestyle products. You understand that branding and performance are not mutually exclusive.

Unternehmerischer Drive: You do not seek a role within a large corporation, but want to have a direct impact on the company's success.

Benefits

Schlüsselposition: A role with great scope for design and a direct reporting line to management.

Professionelles Tech-Setup: You work on a highly modern, internally developed platform. You define the requirements – we set them up professionally.

Flexibles Arbeiten (Hybrid): You work where it makes most sense for the task. Home office for deep work and strategy, on-site at the store or warehouse for coordination and product proximity.

Perspektive: A strongly growing company in which you can develop into a comprehensive management role (up to CEO) over the long term.

Vergütung: An attractive remuneration package consisting of fixed salary and significant profit participation in the company's growth.

You want to shape the success story of Parfinity? We look forward to your application including CV and salary expectations!

Contact: Sven Efftinge

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