Head of Digital Marketing and Content Operations

Job Title: Head of Digital Marketing and Content Operations Location: Thane, Mumbai About Us: TCS Interactive, the experience agency of TCS, is in the business of creating iconic experiences for our clients by harmonizing the worlds of design, content, and technology. TCS has established design and content studios across major cities, providing our customers with opportunities to create breakthrough experiences across various channels Our mission is to help clients around the world achieve their goals through innovative digital marketing strategies and exceptional storytelling. We are looking for a talented Head of Digital Marketing and Content Operations who will lead our team in developing and implementing cutting-edge digital marketing campaigns that drive business results, build brand awareness, and foster meaningful connections with our customers. Key Responsibilities: • Develop and execute comprehensive digital marketing strategies to achieve business objectives • Collaborate with cross-functional teams to create engaging content that resonates with diverse audiences • Manage and optimize digital marketing channels such as social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising • Analyze campaign performance using data analytics tools and make data-driven decisions to improve results • Stay up-to-date with the latest trends and best practices in digital marketing and content creation • Mentor and guide team members to achieve their goals and develop their skills Requirements: • Bachelor's degree in Marketing, Communications, or a related field • Minimum 8 years of experience in digital marketing, preferably in an agency setting • Proven track record of developing and executing successful digital marketing campaigns that drive business results • Strong understanding of digital marketing channels, including social media, email, SEO, and PPC advertising • Excellent communication and project management skills • Ability to work in a fast-paced environment with multiple priorities and deadlines Benefits: • Competitive salary and benefits package • Opportunities for professional growth and development • Collaborative and dynamic work environment • Flexible working hours and remote work options • Access to cutting-edge technology and tools • Recognition and rewards for outstanding performance