Head of Digital Marketing (m/w/d)

We understand animals – and that since over 25 years.

As one of the leading brand houses in the premium pet food segment, we develop and distribute animal nutrition that corresponds to the natural behavior of dogs and cats. Our passion is high-quality recipes, honest quality products, and products that meet the natural behavior of animals.

With our strong brand portfolio – Lucky Lou, Lucky Jim, catz finefood, Chewies, Yummeez, dogz finefood, PURBELLO, and Pets Nature® – we belong to the most innovative providers in the German-speaking pet food market.

In addition, we take over the exclusive distribution for selected international brands like Schesir and No Hide™ in Germany.

What began over 25 years ago as a wholesale business is today a Multi-Brand Platform for natural animal nutrition:

We unite brand development, product expertise, and selective distribution under one roof – always with the goal of putting the well-being of dogs and cats at the forefront.

Aufgaben

Your Mission

As Head of Digital Marketing, you are responsible for building and developing our digital marketing and e-commerce structure. You lead the team, set clear priorities, and ensure that our digital channels grow measurably – both in the direct-to-consumer sector and on platforms and marketplaces.

Your Tasks

• Total responsibility for our digital channels (D2C, website, performance marketing, content, CRM/newsletter, marketplaces)
• Leadership and development of the Digital Team, as well as steering external agencies
• Development and implementation of a digital strategy including budget planning and KPI control
• Responsibility for performance marketing (SEA, paid social, SEO) and campaign planning
• Steering the shop and website development (UX, CRO, landing pages, funnel)
• Bulldozing CRM/Retention (newsletter, customer journey, re-purchase strategies)
• Bulldozing a clear data-driven control (tracking, reporting, dashboards)
• Closely working with Brand, Product Development, Sales, and Management
• Identifying new digital potential (e.g. TikTok Shop, new platforms, automation)

Qualification

You bring this

• Multiple years of experience in digital marketing and/or e-commerce (ideally in a leading role)
• Strong understanding of performance marketing, KPIs, and conversion optimization
• Experience in team leadership and agency steering
• Structured, entrepreneurial work style and hands-on mentality
• Safe handling of tools like Google Ads, Meta, GA4, CRM systems, etc.
• Very good communication skills and joy in responsibility

Benefits

• Fascinating brands and products
• Unlimited employment contract in full-time after the probationary period
• Fascinating and varied tasks in a strongly expanding company
• Professional development opportunities
• Home-Office work space
• Timeless equipment
• Flat hierarchies and a great team
• Corporate benefits

Please send your application exclusively by email with your letter of application and your salary expectations. (Contact person: Daniel Hopkins)

The digital marketing position is available as of now.

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