Head of Data & Business Intelligence (m/f/d)

Pammys is one of Germany's fastest-growing D2C footwear brands – with over 1.3 million female customers and over 4 million Euros in paid social spend per month. At this scale, data quality doesn't just decide on reports, it decides on millions. That's exactly why we are building the role that doesn't exist at our company yet: You will turn data into our sharpest steering instrument.
You will be responsible for the entire data domain – from infrastructure, tracking, and attribution to the dashboards that founders and management use for daily decisions. You will build the domain from the ground up, with direct access to the founders and the freedom to shape the stack and team yourself.
Data Infrastructure. You will build our central Data Warehouse and connect all relevant sources – shop, paid channels, ERP/merchandise management, fulfillment, CRM – into a clean, reliable truth. No more numbers that look different depending on the tool.
Tracking & Attribution. You will be responsible for our tracking setup end-to-end: server-side tracking, conversion APIs, data quality in the ad platforms. At our spend level, every percentage point of measurement accuracy is money in the bank – you will ensure that our signals are better than those of the competition.
Steering Logic. You will develop the key figures by which we truly steer: contribution margin per product, channel, and cooperation – close to real-time instead of weeks later. You will translate business questions into data models and data models into decisions.
Reporting & Self-Service. You will build dashboards that are used – from the founders' daily steering board to self-service analyses for the teams. Your ambition: Every important question is answered in seconds, not in meetings.
Forecasting & Analytics. You will support purchasing and inventory planning, revenue forecasts, and cohort analyses with models that withstand reality – and provide management with the analyses on which big decisions are based.

• Several years of experience in Data/BI roles in the e-commerce or D2C environment – ideally where high advertising budgets were involved
• You have already built or were significantly responsible for a modern data stack (e.g., Data Warehouse, ELT pipelines, BI tool) – and can justify why you chose certain tools
• Deep understanding of tracking and attribution in the paid social environment: server-side, conversion APIs, the limitations of platform attribution
• Very good SQL skills and experience with common BI tools; Python or comparable is an advantage
• You think from the business perspective, not from the technology: contribution margin, CAC, and inventory turnover are steering metrics for you, not just buzzwords
• Hands-on down to the details: You will build the first pipelines and dashboards yourself before building a team
• You can communicate with non-technical people – and turn unclear questions into precise data products
• Very good German or English

• Demonstrable experience in building and further developing modern data stacks, including Data Warehouse, data pipelines, and BI solutions
• Deep understanding of tracking, attribution, and data quality in the paid social environment, especially server-side tracking and conversion APIs
• Very good SQL skills and experience with common BI tools; Python or comparable technologies are a plus
• Strong commercial understanding of contribution margin, CAC, revenue, forecasting, and inventory management and the ability to translate data into concrete business decisions
• Strong hands-on mindset: You will build data models, pipelines, and dashboards yourself and, from there, develop a high-performing data team in the long term
• High communication skills and the ability to present complex data questions understandably and relevantly for decision-making to founders, management, and business departments

• A greenfield situation with immediate impact: Your work will influence decisions on seven-figure monthly budgets from week one
• Full ownership of the stack, roadmap, and eventually your own team
• Direct access to the founders and short decision-making processes – tool decisions are made in days, not quarters
• A profitable, fast-growing company as a foundation – you are building on strength, not hope
• A compensation package that reflects the role
• Offices in Hamburg and the Kiel region, hybrid work possible
• A team that loves speed and celebrates success

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