Head of Creative Strategy / Creative Director (m/w/d)

You develop campaigns that make all of Germany talk — not posts that disappear in the feed.

We are LikeGroup: 33 heads from Frankfurt, who implement creator marketing for brands like Telekom, Deutsche Bahn, Zurich Insurance or SharkNinja.

We are not a mediator, but the external creative and production team of our customers — from strategy to go-live. Since 2018, over 80 brands in the portfolio, around 3 times growth per year.

Now we're looking for the head who turns briefings into big ideas — and sells them to Marketing Directors. You start as a driving force behind our campaigns and build your own team with growing success.

Aufgaben

• You develop creative campaign concepts for major brands — from the first idea to the finished pitch.
• You translate marketing, communication, and corporate goals of our customers into campaigns that deliver measurable business results.
• You connect Creator, PR, Events, Stunts, Social, and Paid to a system — full-funnel, from Awareness to Conversion.
• You moderate and lead strategy workshops with customers.
• You present concepts sovereignly before 10-20 decision-makers and sell them.
• You turn single campaigns into long-term partnerships — from pilot to retainer.
• You work closely with our teams from Creator Management, Production, and Performance together.
• You build the creative function at LikeGroup up — initially hands-on, with the perspective of later leading your own team.
• You develop creative campaign concepts for major brands — from the first idea to the finished pitch.
• You translate marketing, communication, and corporate goals of our customers into campaigns that deliver measurable business results.
• You connect Creator, PR, Events, Stunts, Social, and Paid to a system — full-funnel, from Awareness to Conversion.
• You moderate and lead strategy workshops with customers.
• You present concepts sovereignly before 10-20 decision-makers and sell them.
• You turn single campaigns into long-term partnerships — from pilot to retainer.
• You work closely with our teams from Creator Management, Production, and Performance together.

Qualifikation

• 5-10 years in agency, consulting or brand strategy.
• Experience with campaign budgets in the six- to seven-figure range.
• You have developed big campaigns for well-known brands.
• Deep understanding of Creator-, Influencer-, Social-, and Paid-Media mechanisms — plus Earned Media, PR, Stunts, and viral logic.
• You think first about the goal, then about the measure.
• You can develop ideas that are not only developed but also sold — sovereignly against CMOs and CEOs.
• Extremely strong presentation skills, high self-responsibility, entrepreneurial thinking.
• Structured working style and high frustration tolerance — not every idea will be bought.

A requirement above all: the ability to translate corporate and communication goals into creative concepts that deliver measurable business results.

Benefits

• Brands everyone knows: Telekom, Deutsche Bahn, Zurich, SharkNinja, Sony.
• Creative freedom and real budgets — your ideas go live, not in the drawer.
• Built-in role with perspective: from day one responsible, with prospects for leading your own team.
• Short decision-making paths, direct line to the founders.
• Your own studio and a well-rehearsed production team behind you.
• 3 days office in Frankfurt, 2 days homeoffice.

No application necessary — tell us about a campaign that makes you proud.

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