Head of Creative for Social Ad Creatives (m/w/d)

Performancepixel is a Creative-First Performance Marketing Agency in the DACH region. We develop data-driven Ad Creatives, Creative Strategies, and scalable production processes for Social Media Ads – primarily on Meta, TikTok, and YouTube.

We are looking for an experienced creative leader who builds, leads, and elevates the creative quality and performance of our campaigns to the next level.

You develop no designs yourself – you develop the strategy behind it, analyze what works, lead the team, and present the results to customers.

Tasks

- Development of campaign concepts, testing strategies, and messaging approaches for customers

- Creative performance analysis: data reading, learnings deriving, best practices developing

- Creation of creative reports and strategy presentations for customers

- Guidance and further development of the creative team (graphic designers, motion designers, video editors, copywriters)

- Quality control of all advertising materials – visually and performance-wise

- Creative communication with customers: briefings, alignments, recommendations

- Following current trends and platform updates and incorporating them into the team

- Responsibility for deadlines, output quality, and efficiency

Qualification

- 4+ years of experience in Creative Strategy, Art Direction, or Creative Lead roles in Performance Marketing or agency environments

- Verifiable experience in developing Ad Creative concepts for Meta, TikTok, etc. (MANDATORY – please show in your portfolio)

- Experience in analyzing creative performance data (CTR, Hook Rate, ROAS, etc.)

- Leadership experience: you have already led or built a creative team

- Strong understanding of Performance Marketing, funnel logic, and testing frameworks

- Ability to present creative ideas clearly and persuasively to customers

- Bonus: experience with DatAds, Motion, Foreplay, or similar creative analytics tools

- Language: German at least C1, English at least B2

Benefits

- Build a creative team from scratch with us

- Work with brands that take creative seriously (e.g. MyMüsli, Olavson, Elotrans, etc.)

- Remote-first, flexible working hours

- Data-driven environment – every creative decision will be measurable

- Direct collaboration with the management team

- Design freedom: you shape the creative direction of the agency with

Our process:

1. Apply with CV + portfolio/case studies
2. Getting-to-know-you conversation with Gerrit (GF)
3. Strategy case (paid)
4. Final conversation + framework

Additional Information:

• Workplace: Remote or Hybrid (Germany)
• Type of employment: Full-time / Freelance
• Job category: Design and Architecture → Graphic and Communication Design
• Career level: Senior / Lead
• Skills: Creative Strategy, Performance Marketing, Meta Ads, Team Leadership, Creative Analytics

Find more English-speaking jobs in Germany on Arbeitnow