Head of Content & Campaigns (B2C)

We are a marketing and branding agency that drives sustainable growth for brands through authentic connections. We are looking for our/a Leader of B2C Business, a strategic, creative, and business-savvy person to boost our consumer-facing, retail, and lifestyle accounts.

About the role

The Leader of B2C Business is the bridge between our clients and internal team. Their mission is to generate growth for the agency and for the brands they lead, ensuring content creation strategies, solid client relationships, and tangible results.

They are responsible for applying both offline and online content methodologies to our B2C clients, adapting them to each brand's needs. Along with their team, they define the digital and advertising strategy for clients to ensure a clear, unique, and strategic direction. Additionally, they track monthly commercial and technical objectives for the unit, ensuring internal and external alignment.

This role combines strategic vision, creative sensitivity, and commercial skills to attract new brands, strengthen relationships with current clients, and lead a multidisciplinary team.

Main responsibilities

• Led projects of content creation (digital and offline) for B2C clients with strategic and operational vision.

• Led and managed the integrated team by Project Management, Design, and Copywriting for B2C brands to ensure quality and deliverables compliance.

• Defined and directed the digital and advertising strategy for each of our clients along with the B2C team, ensuring a unique strategic direction for each brand.

• Applied and adapted B2C content methodologies to specific client needs.

• Tracked weekly strategic objectives, ensuring progress and necessary adjustments.

• Served as the primary point of contact with current and prospective clients: from opportunity detection to proposal presentation.

• Prepared and presented bids and commercial presentations, participating directly in business closures.

• Maintained close communication with the client and internal team, ensuring clarity on priorities and expectations.

• Promoted upselling and cross-selling of agency specialized services (branding, paid media, web).

• Detected trends and converted insights into proposals that generated real value for the client.

Requirements

• 5+ years of experience in digital marketing, communication, or agencies, with a focus on B2C brands (mass consumption, retail, lifestyle).
• Proven experience in content creation and digital communication for massive audiences.
• Commercial skills: ability to prepare bids, build strategic presentations, and close projects with clients.
• Experience in directing digital and advertising strategies.
• Led multidisciplinary teams.
• Excellent client relationship management: tracking, clear communication, and focus on results.
• Mentalistic strategy, creative sensitivity, and business vision.

Benefits

• Competitive base salary according to experience.
• Work tools like cell phone, laptop, and monitor.
• Atractive commission plan linked to new business closures and re-contracts.
• Part of an evolving agency with a B2C area you'll have the opportunity to lead and scale.
• Collaborative environment with a multidisciplinary team under your leadership.
• Direct participation in business growth and brand development.
• Space to propose, innovate, and leave your mark.