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Sanlam

8 months ago

Head of Brand: Satrix

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Company information

Company
Sanlam
Location
South Africa, Western Cape, Cape Town Region South Africa
Posted
8 months ago
View all jobs at Sanlam

Job description

Who are we? Sanlam Investment Group: The Sanlam Investment Group is uniquely equipped and positioned to deliver on its purpose of empowering generations to be financially confident, secure and prosperous. Through our vast in-house expertise and strategic partner networks, we can access all asset classes across the globe, private and public, actively and passively managed, to develop investment solutions that are in our clients’ best interests and have a positive impact on society. Backed by the financial strength of Sanlam, one of the largest financial services groups in Africa, we are able to provide innovative investment solutions to our clients, with a focus on doing the right thing for our clients and providing them with superior investment performance. We are looking for a Head of Brand to lead the Satrix brand. The role will be responsible for the strategic and operational aspects of the Satrix brand. The role will be based in Cape Town and report to the Head of Marketing. Key Responsibilities: * Develop and implement the Satrix brand strategy in alignment with the overall business objectives. * Lead and manage the Satrix brand team. * Oversee all marketing activities for the Satrix brand, including advertising, digital marketing, public relations, and content marketing. * Develop and manage the Satrix brand budget. * Track and analyze the performance of the Satrix brand and make recommendations for improvement. * Ensure that the Satrix brand is consistently represented across all channels. * Collaborate with other departments, such as sales and product development, to ensure that the Satrix brand is aligned with the overall business strategy. * Stay up-to-date on industry trends and best practices. * Lead the development and execution of the Satrix brand's social media strategy, including content creation, community engagement, and performance analysis. * Oversee the Satrix website and ensure that it is up-to-date and engaging. * Manage the Satrix brand's relationships with external agencies and vendors. * Contribute to the development of new products and services for the Satrix brand. * Work with the broader Sanlam Investments marketing team to ensure brand alignment and consistency across all marketing activities. * Provide regular reports on the performance of the Satrix brand to the Head of Marketing and other stakeholders. Qualifications & Experience: * Bachelor's degree in Marketing, Communications, or a related field. * 8+ years of experience in brand management or marketing, with a focus on digital marketing. * Proven track record of developing and implementing successful brand strategies. * Strong understanding of digital marketing channels, including social media, search engine optimization, and email marketing. * Excellent communication, interpersonal, and leadership skills. * Experience managing a team. * Experience working in the financial services industry is preferred. * Experience with ETFs is advantageous. * Experience working with digital marketing, brand and content marketing. * Must have strong experience in a brand-facing role. * Proven ability to work collaboratively with cross-functional teams. Personal Attributes: * Strategic thinker with the ability to develop and execute brand strategies. * Strong analytical skills with the ability to track and analyze brand performance. * Excellent communication and interpersonal skills. * Strong leadership skills. * Results-oriented and able to work independently. * Creative and innovative. * Passionate about the Satrix brand. * Excellent communication and interpersonal skills. * Strong leadership skills. * Results-oriented and able to work independently. * Creative and innovative. * Passionate about the Satrix brand. Competencies: * Strategic thinking. * Brand management. * Digital marketing. * Communication. * Leadership. * Teamwork. * Problem-solving. * Decision-making. * Budget management. * Project management. If you are passionate about the Satrix brand and have the skills and experience to lead the Satrix brand, we encourage you to apply. Note that preference will be given to candidates from designated groups and Employment Equity targets will be considered as part of the recruitment process in line with Sanlam’s Employment Equity plan.

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