Head of Brand & Marketing (m/f/d)

We want to become the loudest Handpulled Noodles in Europe. For that, we are missing the person who will lead this creatively.

Bang Bang Noodles makes Handpulled Noodles. Each noodle is pulled by hand, right in the middle of the restaurant, so you can see, hear, and feel it. Today, two stores in Berlin, Kreuzberg and Mitte. Tomorrow, significantly more: We are currently building the franchise system and want to open five more locations next year, also outside of Berlin. In addition, a strong team and a brand face that already has reach today.

Not authentic. Just really good. We don't tell traditional stories. We show what we can do, and we are loud about it. Intentionally.

What we are missing is the person who translates this attitude into content, campaigns, and brand presence every day. Not as an administrator, but as an engine.

Responsibilities

• You lead the brand. Tonality, look, guidelines, and you have the final say on everything that BBN shows externally: content, menu, stores, merchandise, collaborations.
• You build our content system. Formats for TikTok, Reels, and Stories, an editorial plan, regular filming routines with our founder as the face and the kitchen as the stage.
• You produce yourself. Phone out, three clips in the kitchen, edit, post. You are not alone in this: In the team, there are people who can film and edit and will support you on fixed days, and for larger shoots, you will bring in freelancers and manage them.
• You develop brand moments that Berlin notices, from idea to execution, and manage agencies and freelancers when needed.
• You deliver creatives for Paid Social and bring the learnings back into planning. Paid itself is currently with the founder and can move to you in the future.
• You bring the brand into every neighborhood. Local marketing for existing stores and especially for new openings: launch campaigns, neighborhood outreach, creators, events. You will be on-site at openings, even if they are in another city.
• You make the brand visible internally too: Employer brand for our recruiting and materials and playbooks for our franchise partners so that every location is as loud as the first.
• You have your own production budget and decide how it is spent.

Qualifications

• At least five years in brand, content, or creation, employed or at an agency. And you have worked on at least one brand that is recognizable because it has character. Consumer, food, lifestyle, regardless of the industry.
• You can do it yourself. Shoot and edit short videos with your phone, write texts, operate platforms. No professional editor is needed, but also not a pure strategist.
• You understand TikTok and Instagram from practical experience, not from reports.
• Taste and attitude. You say no when something doesn't fit the brand, even to us.
• Fluent in German and English. You are in Berlin and want to be in the stores, not just in the office.
• Willingness to travel. For openings in other cities, you will be there for a few days, that's part of the job.

Benefits

• €60,000 to €75,000 gross, depending on experience.
• Direct approval without loops. You speak with the founders, not with a committee.
• Own office in Berlin for concept and editing, with the stores as a set right outside the door.
• Own production budget and freelancers whom you select yourself.
• A brand with a finished foundation and no ready-made answers. Vision, values, and tonality are set, you build everything else.
• A company that is currently making the leap into franchising. What you build now will be the template for every subsequent location. And the role grows with it: whoever leads the brand for two stores today will lead a team in two years.
• Further education is important to us. Own budget for courses, conferences, and coaching, you decide what moves you forward.
• Noodles. As many as you want.

This is how it works: You apply with a portfolio or work samples and answer one question: What would you make louder first at our place? No cover letter. Then a first conversation with the founders, 30 minutes, attitude and fit. Afterwards, a paid case study: your 90-day plan for BBN, presented in the store. Finally, a second conversation about terms and contract. From the first contact to the decision: a maximum of four weeks.

Made loud.

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