Head of Brand, Marketing & Communications

Head of Brand, Marketing & Communications

We are looking for a strategic, creative, and results-oriented profile to lead the brand, marketing, and communications strategy for Openbank Mexico. This position will be key to strengthening brand positioning, driving business growth, and developing initiatives that generate a differentiated value proposition to attract new clients.

What will you do?

• Develop and implement the brand strategy and vision, translating it into short, medium, and long-term business plans.
• Design and execute marketing plans that drive brand positioning, aligned with the value proposition and the needs of the local market.
• Develop and implement the social media strategy for different platforms.
• Develop and manage the public relations plan and external communications strategy.
• Manage relationships with creative, media, and public relations agencies, ensuring the timely execution of marketing campaigns and initiatives.
• Analyze, execute, and track campaign and activation results to identify improvement opportunities.
• Define and track area indicators (KPIs), leading the team towards the achievement of established objectives.
• Manage the annual marketing budget, ensuring its proper planning and execution.

What are we looking for?

• Bachelor's degree in Marketing, Business Administration, Business Management, or a related field.
• 10+ years of experience in marketing, brand management, or marketing strategy.
• Experience in developing brand strategies and managing marketing campaigns.
• Analytical and numerical skills.
• Experience collaborating with Data or Business Intelligence (BI) teams for the analysis and tracking of results.

What do we value?

• Leadership to direct multidisciplinary teams and projects.
• Strategic thinking and business orientation.
• Creativity and innovation to develop high-impact initiatives.
• Results orientation and focus on continuous improvement.
• Excellent communication and negotiation skills.
• Ability to manage multiple projects and interact with different departments and suppliers.

If you are passionate about building brands, leading marketing and communication strategies, and generating a direct impact on business growth, we would love to know your profile.

We invite you to meet us and discover more about Openbank:

https://www.openbank.mx/

https://www.openbank.mx/stc/onboarding/product-selection?claveU=U0005