Head of Brand & Intellectual Property (m/f/d)

InkuPlay brings together ambitious talents, creative minds, and competitive gamers to build a modern esports, gaming, and entertainment brand.

We don't just want to participate in existing structures. We want to develop new formats, connect communities, and actively shape the future of gaming, esports, and digital entertainment. We think boldly, act entrepreneurially, and remain approachable, direct, and authentic.

Our mission is to trigger real emotions through competition, strong personalities, and relevant stories. We want to create content and experiences that people talk about, share, and identify with – within esports and far beyond.

Do you want to do more than just manage existing brand guidelines, but help shape a distinctive brand from the ground up? Do you want to develop your own formats, intellectual property, and brand worlds that can be used long-term? Then this position might be the right challenge for you.

Responsibilities

As the Head of Brand & Intellectual Property (m/f/d), you are responsible for how InkuPlay looks, sounds, and is perceived.

You will further develop our strategic and creative brand management, define our visual and linguistic identity, and build our own content, formats, and brand rights that are scalable and economically viable in the long term.

In doing so, you will bring together the areas of Creative Direction, Design, Content Production, Intellectual Property, Formats, and Public Relations and Communication into a unified Brand Engine.

The position is to be filled full-time and reports directly to the management or the Chief Operating Officer.

Your responsibilities

• You will strategically, organizationally, and operationally build and continuously develop the Brand & Intellectual Property department at InkuPlay.
• You will unify Creative Direction, Design, Content, Production, Post-Production, proprietary formats, Intellectual Property, as well as PR and Communication into a cohesive brand organization.
• You will lead, motivate, and develop an interdisciplinary team of creatives, designers, producers, content managers, and communication and PR experts.
• You will be responsible for the brand strategy, positioning, and the visual and linguistic identity of InkuPlay across all teams, platforms, channels, and markets.
• You will translate InkuPlay's strategic vision into concrete stories, campaigns, formats, brand worlds, and recognizable creative systems.
• You will develop a portfolio of proprietary, clearly attributable InkuPlay content and intellectual properties – from recurring social media and video formats to long-term entertainment franchises, events, and storytelling universes.
• You will evolve InkuPlay from a predominantly content-producing organization to a company that creates its own formats, characters, brand worlds, and commercially exploitable intellectual properties.
• You will ensure that our content is distinctive, consistent, scalable, and economically viable in the long term.
• You will be responsible for the entire creative production chain – from concept and pre-production through production to post-production and release.
• You will establish efficient production processes, clear responsibilities, and scalable workflows without compromising creative quality.
• You will lead the design department and develop binding visual systems, brand guidelines, templates, and design standards for digital, physical, and experiential touchpoints.
• You will ensure consistent brand management across social media, streaming, websites, platforms, events, tournaments, merchandise, sponsoring activities, and internal communication.
• You will be responsible for InkuPlay's PR and communication strategy, develop relevant narratives, and position the company to media, partners, talents, communities, and the public.
• You will build robust media relationships and, together with management and the relevant departments, protect InkuPlay's reputation.
• You will work closely with the Marketing, Partnerships, Media, Esports, Commercial, Community, People & Culture, and Legal departments.
• You will ensure that the brand strategy is considered from the outset in partnerships, campaigns, team activities, player communication, creator collaborations, and commercial projects.
• You will develop clear creative standards, approval processes, responsibilities, and key performance indicators.
• You will create a balanced relationship between high creative ambition, efficient execution, and measurable impact.
• You will monitor relevant developments in the areas of gaming, esports, sports, entertainment, media, pop culture, social media, and the creator economy.
• You will identify cultural changes early and translate them into relevant, credible, and future-proof brand activities for InkuPlay.
• You will oversee the protection, documentation, and economic exploitation of our brands, formats, designs, and other intellectual property rights in close coordination with the Legal team and external legal counsel.

Qualifications

• You have at least six years of professional experience in Brand Management, Creative Direction, Content, Marketing, Media, or Entertainment.
• You have previously led and developed creative, communicative, or production-oriented teams.
• You possess in-depth experience in brand strategy, positioning, creative direction, storytelling, and content production.
• Ideally, you have worked for companies or organizations in the fields of entertainment, gaming, esports, sports, lifestyle, media, or the creator economy.
• You have demonstrable experience in building independent formats, brand worlds, content franchises, or other protectable and scalable intellectual properties.
• You understand visual culture, design systems, and creative production processes across digital, social, physical, and experiential channels.
• You have a strong sense for cultural relevance, compelling stories, emotional brand management, and modern community communication.
• You can think strategically and long-term while also being able to make decisions quickly and pragmatically.
• You have experience in dealing with PR, media, corporate communications, and reputation-related issues.
• You are able to formulate clear creative guidelines and align diverse internal and external stakeholders towards a common brand vision.
• You impress with strong leadership, communication, and organizational skills.
• You are comfortable in a dynamic, entrepreneurial, and partially still-developing environment.
• You take responsibility, work independently, and don't wait for others to dictate your next step.
• You communicate confidently in German and English. Further language skills are welcome.
• Experience in esports, gaming, sports, or entertainment is expressly desired but not a mandatory requirement.

Benefits

At InkuPlay, you won't just get an existing brand to manage. You'll have the opportunity to significantly help build a young esports and entertainment organization and shape its identity long-term.

You will work directly with management and key company departments. Your ideas won't get lost in lengthy approval processes but can have an immediate impact on our brand, our content, our teams, and our future development.

Specifically, you can expect:

• Significant scope for creativity and decision-making,
• direct influence on building a growing gaming and esports brand,
• short decision-making paths,
• flexible and hybrid or remote work opportunities,
• an international and digital work environment,
• close collaboration with esports teams, talents, creators, and partners,
• the opportunity to build your own formats and brand worlds from the ground up,
• a responsible leadership position with long-term development prospects.

Our Values and Our Collaboration

We want to create a work environment where people feel welcome and respected regardless of their origin, gender, identity, religion, disability, sexual orientation, age, or personal background.

Diverse perspectives, experiences, and ideas make us more creative, more effective, and stronger as an organization.

At the same time, we are convinced that people do their best work when they are trusted, allowed to take responsibility, and work together towards a larger goal.

One Love. One Family. One Victory.

We face challenges together. No one is left behind. We support each other, address problems openly, and celebrate successes as a team.

Pushing Boundaries

We don't just accept the status quo. We think bigger, question existing structures, and look for solutions even when something initially seems impossible.

Responsibility Instead of Excuses

We take responsibility for our decisions, our results, and our collaboration. We don't wait for others to solve problems for us.

Direct, Honest, and Respectful

We communicate clearly and authentically. Different opinions are welcome as long as they are contributed respectfully, factually, and solution-oriented.

Mistakes Lead to Progress

Not every idea will work immediately. What matters is that we learn from setbacks, take responsibility, and develop together.

Despite All Ambition, We Remain Human

Our work is important, and we pursue big goals. Nevertheless, we don't lose sight of reality. We want to be successful together, enjoy our work, and create an environment where people gladly take on responsibility.