Head of AdTech & Media

For advertising agency, we're looking for Head of AdTech & Media. This role combines media strategy, planning, and digital activation, with the objective of strengthening in-house capabilities (fully owning media planning and buying across off line and digital channels), driving consistent, data-driven media performance. Key Responsibilities 1. Media Strategy & Planning : Media Lead media strategy and planning across all channels (offline & digital) 2. Digital Activation & AdTech Oversight : Oversight of AdTech platforms, tools, and vendors to ensure seamless integration with in-house capabilities. 3. Data-Driven Decision Making : Utilize data analytics and insights to inform media planning and buying decisions. 4. Collaboration & Communication : Collaborate closely with cross-functional teams (creative, account management, and client services) to develop and execute comprehensive media strategies. 5. Performance Measurement & Optimization : Monitor and measure the performance of media campaigns, identifying areas for improvement and optimizing for better results. Benefits: Opportunity to shape the future of our AdTech capabilities, work closely with a talented team, and drive business growth through innovative media solutions.