Head of Activation / Marketing (m/w/d)

We are convinced that Padel is a magical sport – one that people get excited about due to its unique combination of lightness, dynamics, and social interaction. Padel is for everyone: from young to old, from beginner to professional – anyone can participate in this passion. It's more than just a game; it's an experience that connects, brings joy, and creates friendships.

mitte is a Boutique Padel Club, which offers top-notch playing conditions and a stylish environment for our dynamic, modern community. Our clubs combine high-quality equipment in central inner-city locations with digital innovation and human warmth to make Padel a fixed part of everyday life – whether it's for a quick game or as a 'Third Place' for various experiences.

What makes us special:

• Our Indoor-Clubs are located so that you can reach them in under 15 minutes – ideal for urban life
• Our vollautomatisierten Systeme ensure a seamless, modern playing experience
• Our Community Leader live hospitality and community-like care and dedicate themselves fully to the task of being excellent hosts
• Our Interior Design comes from a renowned boutique architect

Our ambition: The global brand for Premium Padel to become.

Aufgaben

As Head of Activation / Marketing (m/w/d), you will be responsible for making mitte visible, relevant, and growth-oriented – in every city where we open a club. You will work directly with the CEO/Founder and ensure that each launch is faster, more precise, and more effective than the previous one.

Your goal: to build a scalable system that turns every city into a mitte-city – with measurable outcomes, local relevance, and premium tone.

Your tasks:

• City Launch Playbook: You will develop and operate the scalable playbook for club openings in new cities – from local PR and influencer activation to opening formats and partnerships on site.
• Lokale Partnerschaften: You will identify and develop partnerships with local brands, sports personalities, and cultural figures that anchor our community in each city.
• Community Activation: You will build recurring activation formats that keep our community alive in every city – from member formats to open community events.
• Sponsoring & Athletes: You will be responsible for our athletes' and sponsoring strategies – from selection to market activation.
• Performance & Channel Mix: You will be responsible for activating with measurable outcomes – from paid social and SEA to CRM and local performance levers. You will steer along clear KPIs without diluting the premium tone.
• Skalierbares Playbook: Everything you build flows into a living activation playbook that can be adapted seamlessly in every new city.
• Schnittstellen: You will work closely with Creative, Club Experience, and Expansion to ensure that brand, local experience, and new locations come together as a consistent whole.

The special thing about this role is that…

• You bring a brand locally alive in every new city – not in a standard format, but with genuine insight into each city and its unique characteristics.
• You work at the interface of Brand and Performance – with a premium tone that must grow measurably.
• You build a playbook for scaling – one that doesn't just work for one city, but for a nationwide and potentially European network.
• You work directly with the Founder/CEO – with short decision-making paths and genuine design freedom.

Qualifikation

• Brand-Activator-Mindset: You have demonstrated experience in activating brands locally and growing them – in an environment where premium tone and measurable outcomes go hand in hand.
• Hybrid aus Brand & Performance: You understand that activation today requires both emotional brand levers and hard numbers. You steer along KPIs without diluting the premium tone.
• Multi-Standort-Sensibilität: You have experience in activating in multiple cities or markets – ideally in a multi-location context (DTC, Hospitality, Boutique-Sport, Lifestyle-Brands). Multi-location experience is preferred but not a K.O. criterion.
• Lokales Gespür: You understand that every city has its unique characteristics – and can build a playbook that standardizes without feeling like a template.
• Partnerschafts-Stärke: You have experience in building strategic partnerships with brands, athletes, or cultural figures – and can translate them into real reach.
• System-Denken: You build playbooks, templates, and frameworks that keep pace with our growth.
• Sport-Affinität: You have a genuine understanding of sport, athleticism, and sporting communities – and know how sport differs from other activation worlds.
• Erfahrung: At least 5-7 years of professional experience in Brand Marketing, Field Marketing, or Brand Activation – ideally in a premium environment with rapid growth.
• Sprachen: You communicate confidently in German and English – written and spoken.
• Company Building: You have the desire to actively contribute to building Europe's leading Padel operator – with ideas, initiative, and genuine responsibility. Nothing happens unless we make it happen.

Benefits

• Become part of a success story: Our goal is clear: become Europe's largest Padel operator. You're part of the journey from the start – with the chance to take on real responsibility and shape this vision actively.
• Zentrales Büro im Herzen Berlins: A place for productive work and open exchange at eye level. Snacks & drinks are always available.
• Modern Equipment: You work with a MacBook and everything you need to be productive.
• Arbeite direkt mit den Foundern: You work closely with our founders and get firsthand insight into how decisions are made, structures are built, and strategies are developed and implemented.
• Entlohnung: A competitive salary with long-term development prospects.
• Sport & Wellbeing: At mitte, you'll receive regular Padel matches on our courts – for your physical well-being and overall health alongside your working life.

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