Head of Acquisition

We are looking for a Head of Acquisition (m/w/d) for our partner MetaFlow. In this role, you will be responsible for the profitable scaling of new customer acquisition across all performance channels. You will develop the marketing team of our partner into a high-performance, cross-functional unit and report directly to the CRO.

About our partner

Our partner MetaFlow stands for a team that takes responsibility, is open to new ideas, and does not hold onto old ways just because they have always been done. Good cooperation is based there on trust and the fact that everyone can contribute their own part. The team has built strong brands since 2018 and has focused on the MetaFlow brand since 2021.

The idea behind it: to integrate a healthy lifestyle as simply as possible into everyday life. In record time, our partner has developed into a strong consumer brand with a special metabolic shake. Now the way continues, with new products, more reached people, and a growing team.

Rather than rigid hierarchies, you can expect honest sparring, short decision-making paths, and the opportunity to co-create. Whether in marketing, product, people, or other important areas: here you do not just fulfill a job, but a task with meaning.

Behind the MetaFlow, Sanamana, and WonderFast brands stands omos media GmbH as an employer.

Tasks

The following tasks await you at our partner:

• Steering of acquisition: Responsibility for efficient new customer acquisition across all known channels, including the expansion of influencer marketing
• Further development of attribution infrastructure: Calibration of attribution models and technical support for tracking to create a precise decision-making basis for budget allocation
• Leadership and team development: Disciplinary leadership of a diverse team, as well as professional guidance of team leads
• Optimization of sales funnel: Conceptualization and implementation of sales psychological approaches like video sales letter or quiz funnel to optimally address the target group
• Structuring creative processes: Establishment of a systematic process for image and video material, as well as advertising texts, to increase the number and quality of creatives
• Schnittstellenmanagement: Close cooperation within the organization, particularly with retention and CRM, to synchronize new customer acquisition with long-term corporate success

Requirements

You bring ideal:

• Numerous experience in profitable scaling of new customers through Meta and Google, with at least five-figure monthly budgets
• Deep understanding of tracking architecture and attribution logic, including server-side tracking
• Hands-on experience in conceptualizing and testing direct response formats like quiz funnel, video sales letter, and advertorials, ideally for a target group 45+
• Leadership experience in cross-functional teams with at least 10 people
• Clear D2C background, ideally from Health, Nutrition, or a related consumer goods segment. Experience only from Travel, Fashion, or B2B does not fit the context of our partner
• Fluent German and English skills
• Auxiliary mental approach: You resolve decision-making blockages and actively drive processes forward
• High reliability in internal communication and as a present contact person who develops the team

Benefits

You will receive from our partner:

• Full mobile office and flexibility: Work throughout Germany with maximum trust
• 30 vacation days plus 2 charity days on top
• Corporate benefits, fitness allowance, and mental health platform (Nilo Health)
• Mobility allowance, animal sponsorship, team events, and product packages
• And most importantly: always an open ear for you

Are you convinced?

Our partner is looking for people, not computers. If none of the above applies to you, but your skills and values fit, we would still be happy to receive your application. As a personal partner of MetaFlow, we will accompany you discreetly throughout the entire process and establish contact with our partner.

Sounds like you? Then apply directly to us.

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