GTM Expert (w/m/d) B2B SaaS - Focus Automation

nextAudit is a young B2B software startup from Aachen. Our platform AuditCloud helps companies digitalize their internal and external audit processes and harvest a large data treasure.

You can think of an audit as a comprehensive inspection of your car: the current state is compared to the desired state, and if there are too many deviations, it gets expensive. In a company, an audit can be very complex depending on its type.

The special thing about AuditCloud is its focus on simple user interfaces and AI approaches for better data utilization. What you're used to in modern apps doesn't always exist in the industry, where software often looks like it's from the past (and sometimes actually is older than 20 years).

Tasks

• Building and scaling our go-to-market machine
• Automating and optimizing sales and marketing processes
• Tight collaboration with Sales, Marketing, and Product

Responsibilities

• Conceptualizing and implementing the GTM strategy for SaaS
• BUILDING AUTOMATION PIPELINES (Lead Generation → Qualification → Nurture → Conversion)
• Implementing, maintaining, and optimizing marketing & sales technologies (e.g. CRM, Sales Engagement Tools)
• Tracking, attribution, and KPI dashboard setup for performance measurement
• Identifying, prioritizing, and implementing growth levers
• Collaboration with Sales to improve lead follow-up, scoring, and conversion rates
• Cross-functional projects with Product & Customer Success for better activation & retention

Qualification

• Demonstrable experience in building GTM processes in SaaS environments
• Deep understanding of marketing automation & performance channels
• Experience with relevant tools/stacks (e.g. HubSpot, Zapier,..)
• Analytical thinking & data-driven approach
• Strong process and project management
• Team player with hands-on mentality
• Very good German language skills (at least C1)
• Passion for digital products that are not just