GTM Engineer (m/w/d) - Go-to-Market Systems & Revenue Automation

In Germany, patients spend 30 billion EUR annually at the dentist. Despite this market size, many practices still work with outdated offline software from the 80s. Roger is here to change that.

Our Mission: Revolutionize dental practices with our virtual KI-assistant Roger. Our software transforms treatment planning and patient communication, increases efficiency and revenue, and simplifies practice life for dentists and their teams.

If you're technology enthusiastic, willing to take responsibility, and want to make a real impact in a rapidly growing environment, then you're at the right place with Roger.

Tasks

As GTM Engineer, you'll be the technical backbone of our Go-to-Market: You'll build systems, automations, and data flows that make Sales & Marketing faster, cleaner, and scalable. You'll think in funnels, data, and workflows – and set them up so that pipeline planning becomes feasible and revenue teams work efficiently.

GTM Systems Architecture:

You'll analyze our entire Revenue-Funnel (Lead → MQL → SQL → Demo → Close) and build a robust system landscape including ownership, field logic, and process gates in HubSpot (or comparable).

Lifecycle- & Funnel-Automation:

You'll implement automations for routing, enrichment, sequences, follow-ups, reminders, deal stages, tasks, SLAs, and nurture tracks

AI in GTM-Prozessen:

You'll integrate LLMs (e.g. OpenAI API, Claude) for use cases like lead scoring, meeting prep, call summaries, email drafts, persona/ICP insights, objection handling, content repackaging, and research – with clear guardrails, quality checks, and logging.

Tooling- & Data Connectivity:

You'll connect our tools (CRM, Notion, Slack, Google Workspace, Calendars, Forms, Enrichment-Tools etc.) via Webhooks/APIs, so that data flows automatically and GTM processes “always-on” run.

Tracking, Attribution & Reporting:

You'll ensure we have reliable funnel clean source logic, campaign/UTM standards, lead and deal attribution, and dashboards for pipeline, conversion, CAC/payback signals (according to maturity level).

Experimentation Engine:

You'll build an infrastructure that allows us to quickly test growth experiments (messaging, channels, targeting, sequencing) – including measurability, documentation, and learnings.

Enablement & Documentation:

You'll document systems, build playbooks, and train Sales/Marketing so that processes also function stably without you.

Requirements

Must-Haves

• Mind. 2 Jahre relevante Erfahrung: z. B. als GTM Engineer, RevOps Engineer, Sales Ops/Marketing Ops with strong technical focus or in a comparable role in the B2B SaaS environment.
• CRM-Autonomie: very secure in HubSpot (or Salesforce/like), including pipelines, properties, workflows, lifecycle stages, routing, and reporting fundamentals.
• Automation- & API Kentnisse: you know Webhooks, APIs, Auth (OAuth/Keys), data models, and can connect tools stably.
• AI-Verständnis: you know how to productively integrate LLMs in workflows (prompting, output checks, determinism strategies, failover, monitoring) – not “playful”, but operational output.
• Produkt-/System-Mindset: you build scalable systems with error handling, clear standards, and maintainability (no fragile one-offs).
• Sprache: very good German and English (context understanding for German-speaking dental practices is central).

Nice-to-Haves

• Python or JavaScript (for Custom Actions, Data Transformations, small Services).
• Erfahrung mit Enrichment/Intent (e.g. Apollo, Clearbit, Dealfront o. ä.) and Sequencing (e.g. HubSpot Sequences, Outreach, Salesloft).
• Understanding of B2B Metrics & Funnel Economics (Conversion Rates, Cycle Length, Win Rate, Pipeline Coverage).

Benefits

Direkter Impact: you build the revenue infrastructure that drives our growth – and see immediately how your systems move pipeline and revenue.

Enge Zusammenarbeit mit CEO & Leadership in a rapidly growing Healthtech startup with strong investors.

Attraktives Vergütungspaket (Fix + optional performance-based, according to setup).

Moderne Office-Location in Berlin-Mitte, hybrid work possible.

Regelmäßige Team-Events, joint learning, plenty of room for ownership.

Urban Sports Club Membership

Sounds like you?

Then send us your profile and 2–3 examples of systems/automations you've built (preferably screenshots, short Loom videos or a brief description with impact: “Problem → Solution → Result”). We're looking forward to hearing from you!