Growth & Performance Marketing Manager (m/f/d)

Introduction

Do you love data-driven successes as much as a really good coffee in your favorite café? Perfect! Because at orderbird, we ensure that precisely these heartfelt businesses have their minds free for what matters. Our tool: smart, digital point-of-sale systems. Your task: to ensure that the right people learn about us.

As Growth & Performance Marketing Manager (m/f/d), you will take over the steering, optimization, and scaling of our performance channels. You will translate data into impactful campaigns and ensure that orderbird is visible exactly where the gastronomy of the future is being created. With your feel for numbers and target groups, you will turn clicks into real success stories – for us and for the gastronomy of tomorrow.

Sounds exciting? Then apply now, including a fun fact about yourself, to Karo!

What you can look forward to

• Deutschlandticket, Egym Wellpass, JobRad and a company pension plan with a 100% subsidy from orderbird
• Hybrid work model – we work alternately in the office and from home
• Access to nilo Health – 1:1 coaching for your mental health and that of your loved ones
• Fast and clear decision-making processes and close collaboration with all departments
• An Apple hardware package
• Startup mentality with security through affiliation with a listed company
• We celebrate our successes together! Whether at the summer party, a BBQ evening on our roof terrace, or just spontaneously
• A nest in Berlin: a roof terrace with a view over Berlin-Kreuzberg and our office dogs, who are looking forward to meeting you!
• Company Update every Wednesday: At our Breakfast Update, different teams take turns providing an update on their projects. Every week you will learn everything about numbers, facts and get to know new Birds including fun facts
• Startup mentality with security through affiliation with a listed company
• An international team and no dress code – everyone is welcome here!
• Your team: Jan, Amélie, Annabelle, David, Ingrid & Karina and office dog Golo are very much looking forward to meeting you!

Among other tasks you will be working on

• Independent responsibility for the strategy, steering, and optimization of all paid performance channels (Google Ads/SEA and Paid Social on Meta, possibly LinkedIn) for new customer acquisition for orderbird in DACH.
• Budget management, campaign set-up, tracking/attribution (GA4, Conversion Tracking), and reporting
• Close collaboration with Content Marketing, CRM, and Sales teams
• Cross-channel tracking & attribution as a basis for data-driven budget allocation
• Reduction of Customer Acquisition Costs (CAC) via Search & Paid Social with stable or growing lead volume
• Conversion Rate Optimization

What you bring along for this role

• 4+ years of experience in Performance Marketing with a focus on Search (Google Ads/SEA) and Paid Social (Meta)
• Demonstrable success in independently managing campaign budgets (CAC/ROAS)
• Very good knowledge of Google Ads, Meta Ads Manager, GA4, and common tracking/attribution setups
• Analytical, data-driven work approach and confident handling of Excel/Sheets or BI tools
• Native-level German and fluent English skills
• Residency in Berlin