Growth / Online-Marketing Manager

As Growth / Online Marketing Manager at Spoondrink, you are responsible for building, implementing, and scaling our entire online marketing for our four own brands Spoondrink, piTea, POP TEE, and Wesertee.

Aufgaben

Performance & Growth

• BUILDING AND CONTROLLING PERFORMANCE-MARKETING CAMPAIGNS (e.g. Meta, Google)
• TESTING NEW CHANNELS, TARGET GROUPS, AND CREATIVES
• DEVELOPING AND IMPLEMENTING SCALABLE GROWTH STRATEGIES

CRM & Retention

• BUILDING AND MAINTAINING NEWSLETTER- & E-MAIL-MARKETING
• DEVELOPING AUTOMATIONS (WELCOME STREAKS, REACTIVATION, SUBSCRIPTIONS ETC.)
• UTILIZING CUSTOMER POTENTIAL

Influencer & Kooperationen

• IDENTIFYING AND APPROACHING SUITABLE INFLUENCERS & COOPERATION PARTNERS
• CONTROLLING FIRST INFLUENCER CAMPAIGNS
• PREPARE FOR LATER HANDOVER / OUTSOURCING OF THIS AREA

Tracking & Analyse

• BUILDING A CLEAN TRACKING SETUP (CONVERSION TRACKING, KPIs)
• ANALYZING CAMPAIGN RESULTS AND DERIVING CONCRETE MEASURES
• REPORTING DIRECTLY TO THE EXECUTIVE BOARD

Qualifikation

Fachlich

• EXPERIENCE IN ONLINE OR PERFORMANCE MARKETING (IN-HOUSE, AGENCY, OR STARTUP)
• UNDERSTANDING OF E-COMMERCE, FMCG, OR D2C IS AN ASSET
• EXPERIENCE WITH: PAID ADS (META / GOOGLE), CRM / E-MAIL-MARKETING, CONVERSION OPTIMIZATION, NUMBER UNDERSTANDING & KPI THINKING (ROAS, COVERED COSTS ETC.)

Persönlich

• HANDS-ON MENTALITY: YOU BUILD THINGS YOURSELF
• ENTERPRENEURIAL THINKING (YOU UNDERSTAND MARGIN & PROFITABILITY)
• STRUCTURED WORK STYLE
• DESIRE TO TAKE RESPONSIBILITY AND DEVELOP THINGS LONG-TERM

Benefits

GESTALTUNGSSPIELRAUM:

• You BUILD THE ONLINE MARKETING FROM SCRATCH
• DIRECT IMPACT ON SALES & GROWTH
• SHORT DECISION-MAKING PATHS & HONEST FEEDBACK
• Fair COMPENSATION WITH DEVELOPMENT PROSPECTIVE (FIX SALARY + PERFORMANCE-BASED COMPONENT POSSIBLE)
• LONG-TERM PERSPECTIVE IN A GROWING COMPANY
• PRODUCTS WITH HIGH REPURCHASE RATE AND STRONG BRAND POTENTIAL

SUCCESS IS NOT MEASURED BY