Growth Marketing Manager / Performance Marketing Manager (m/w/d) | 100 % Remote, up to 75k & moderner Marketing Stack

You want to generate measurable growth and not just manage marketing?

Then take on the responsibility for Growth Marketing, Demand Generation, and Performance at our company. You develop digital campaigns, build demand, optimize funnels, and ensure that from visibility qualified leads and real pipelines emerge.

You work with a modern marketing stack, plenty of autonomy, and direct access to management and sales.

If you data-driven work, like testing, and understand marketing as a growth driver, then we look forward to your application.

Aufgaben

You can look forward to these exciting tasks:

• Growth Marketing & Demand Generation: You plan, steer, and optimize digital marketing campaigns that generate measurable new leads, demand, and strengthen our pipeline. Along the way, you develop data-based measures along the funnel and test new channels and campaign approaches.
• Kampagnenoptimierung & Conversion Steigerung: You analyze campaigns, target groups, and results, conduct A/B tests, and lead concrete measures from there. The goal is to continuously increase reach, relevance, and conversion rates.
• Brand Building & digitale Sichtbarkeit: You develop our digital brand presence further, sharpen our positioning, and build our visibility in the relevant target groups. This includes LinkedIn activities, organic and paid, as well as content, campaigns, and formats that strengthen awareness, trust, and demand.
• Lead Nurturing & Sales Alignment: You develop webinars, digital events, and other measures to systematically develop relevant contacts. At the same time, you work closely with our sales team to ensure lead quality, handover processes, and conversion rates.
• Marketing Operations & HubSpot Prozesse: You are responsible for developing our marketing automation and CRM processes in HubSpot. This includes nurturing tracks, automations, clean data structures, and scalable campaign processes.
• Website, Analytics & Reporting: You optimize website performance, user journeys, and conversion points. At the same time, you build a KPI and reporting framework, analyze marketing and sales metrics, and make your contribution transparent and measurable.
• Marketingplanung & Koordination: You steer marketing planning, including budget, coordinate as needed with external partners, and work closely with our management, sales, and other internal stakeholders.

Qualifikation

This catches our attention:

• Digital Marketing & Growth Erfahrung: You bring several years of experience in digital marketing, growth marketing, demand generation, or performance marketing and have already planned, steered, and successfully optimized digital campaigns.
• HubSpot & Marketing Automation: You are very familiar with HubSpot, especially with Marketing Hub, CRM, automations, and reporting. You know how to build clean processes, data structures, and automated contact tracks.
• Funnel, Lead Management & Conversion: You have a solid understanding of funnel optimization, lead management, and conversion tracking. You know how visibility leads to qualified leads and from leads real sales opportunities emerge.
• Analytics & KPI Steuerung: You work data-driven, analyze marketing and sales metrics, and lead clear measures from there. KPI steering, reporting, and data-driven decision-making are second nature to you.
• Pipeline & Leadgenerierung: You can demonstrate measurable success in generating and developing qualified leads and marketing pipelines and understand how marketing contributes measurably to sales success.
• Struktur & Eigenverantwortung: You work structured, analytically, and independently. At the same time, you can prioritize measures sensibly, set budgets effectively, and make decisions based on impact and ROI.
• Kommunikation & Zusammenarbeit: You communicate securely in German and English and work closely with sales, management, and other stakeholders.
• Nice to have: Experience in the technology, industry, or infrastructure sector, knowledge of paid media and performance advertising, experience with SEO, SEA, and conversion rate optimization, as well as building LinkedIn campaigns, thought leadership formats, content marketing, and storytelling.

Benefits

More than “just” a fascinating and varied job:

• 100 % Remote: You work fully remotely and benefit from an environment that is designed for autonomy, clear communication, and flexible collaboration.
• Attractive remuneration model: You can expect an attractive salary of up to 75,000 €, depending on your experience.
• Gestaltungsspielraum statt starrer Prozesse: You bring in your own ideas, develop marketing, demand generation, and digital growth processes actively with us, and shape how we build visibility, demand, and pipeline over the long term.
• Hohe Eigenverantwortung: At our company, you take responsibility from day one. We trust in initiative, rapid implementation, and people who want to drive topics forward proactively.
• Moderner Marketing Stack: You work with modern marketing and analytics tools like HubSpot, LinkedIn Campaign Manager, Google Analytics, Looker Studio, as well as webinar, website, and project management tools.
• Datengetriebene Arbeitsweise: We work ambitioned, data-driven, and with a clear focus on growth. Good ideas, ownership, and measurable results count more than hierarchies or titles at our company.
• Direkte Kommunikation & schnelle Entscheidungswege: You work closely with our leadership team and sales department. Decisions are made quickly, ideas are tested directly, and successful measures are consistently developed further.
• Hoher Impact: Your work has a direct impact on our visibility, lead quality, demand, and pipeline. You see quickly what your measures achieve.

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