Growth Marketing Manager (m/f/d) / User Acquisition

With hermaid, we want to set a new standard in the care of women in menopause and beyond. We do this primarily through consistent digitalization and innovation.

Our mission: preventive, data-based, and holistic health.

So that we can reach even more women and enable them to access hermaid, we are looking for an experienced User Acquisition Manager who will drive our growth with analytical thinking and a keen sense for channels, campaigns, and figures.

Ideal: Experience in building user acquisition strategies for consumer or health apps, as well as a good understanding of sensitive, trust-based target groups.

In addition to your marketing expertise, your heart also beats for female health, entrepreneurship, and digitalization.

Responsibilities

• You will be responsible for our entire growth – both through paid channels (e.g., Meta, Google Ads) and through organic growth levers (SEO, organic ASO, content strategy, referral programs)
• You will develop and manage our user acquisition strategy across all relevant channels – from Paid Social and Paid Search to App Store Optimization (ASO) and Influencer/Creator Marketing
• You will build and expand organic growth initiatives, e.g., SEO strategy for website/content, organic ASO (keywords, store listing optimization) as well as viral loops and referral mechanics
• You will plan, implement, and optimize data-driven campaigns and initiatives across the entire funnel – from awareness to install and retention
• You will constantly monitor KPIs such as CAC, ROAS, LTV, organic traffic share, install-to-signup rate, and retention, and derive concrete optimization measures from them
• You will continuously analyze performance across paid and organic channels, create reports, and derive data-based recommendations for the team and management
• You will systematically test new channels, formats, and target group approaches (A/B testing) and scale what works – across paid and organic
• You will work closely with Product & Analytics to think holistically about growth and optimize our presence
• You will keep an eye on budgets and ensure efficient use of funds across all channels

Qualifications

• You have 3–4 years of professional experience in User Acquisition, Performance Marketing, or Growth Marketing, ideally in the app/mobile environment and in the health/wellbeing market
• You have already worked in a scaleup and know how to prioritize and scale growth in a fast-growing, dynamic environment
• You work analytically and KPI-driven – you make decisions based on data, not gut feeling
• You have practical experience with Paid Social (Meta Ads Manager, TikTok Ads), Google Ads, and/or ASO tools. Ideally, you also have experience with organic growth levers, e.g., SEO, content strategy, or referral programs
• You are proficient in using analytics and attribution tools (e.g., Google Analytics, Adjust, AppsFlyer, Firebase, or similar)
• You have a good feel for numbers, trends, and optimization potential and can communicate them clearly
• You work in a structured, self-directed manner and can keep track of multiple campaigns simultaneously
• You have a real hands-on mentality and tackle operational tasks yourself, rather than just delegating
• You have already independently built and implemented funnels – from conception and tracking to ongoing optimization
• You naturally use modern AI tools (e.g., Claude/Claude Code) to quickly test assumptions, build prototypes, and validate hypotheses rapidly, rather than waiting long for development resources
• Very good German and English skills complete your profile

Benefits

• An Urban Sports Club membership
• The chance to actively shape the development of hermaid and build a department
• A steep learning curve and the opportunity to work in a motivated team and a dynamic environment
• Flat hierarchies, flexible working hours, and the possibility to do workations (international team)

hermaid is an innovative company in the field of women's health, with an initial focus on menopause. With an initial digital offering (app) in the area of menopause, we are laying the foundation to provide women with assistance and measurable interventions that make a difference.

Women live on average 25% of their lives with poorer health than men. With the help of modern technologies such as AI, we are working to implement our vision of "Equity through Health".