Growth Marketing Manager (m/w/d)

We all connect through a goal: simple communication. Placetel stands for modern and innovative, AI-native communication and CX solutions from the cloud. More than 40,000 business customers use Placetel daily to successfully telephone and collaborate – whether in the office, home office, or on the go. Since its founding in 2008, our company has consistently grown and today is part of Gamma Communications. Together, we are changing how people work worldwide. Today and in the future.

Aufgaben

As Growth Marketing Manager at Placetel, you will be responsible for the sustainable growth of our digital business models – from the first interaction to active use and expansion. Your focus lies on data-driven marketing, scalable growth mechanisms, and continuous optimization along the entire funnel.

• Responsibility for planning, implementation, and optimization of growth strategies along the entire customer funnel (Acquisition, Activation, Retention).
• Development and execution of experiments (A/B tests, landing pages, messaging, pricing, onboarding flows) to increase conversion rates and product usage.
• Closely working with eCommerce, CRM, product, and sales teams to identify growth potential and implement it.
• Analysis of user behavior, funnel metrics, and campaign performance to derive concrete optimization measures.
• Scaling our self-service and trial models with a focus on qualified leads and closures.
• Development of hypotheses, prioritization of growth initiatives, and structured implementation in short iterations.
• Use of marketing and analytics tools (e.g. CRM, web analytics, testing tools) to data-driven control of measures.
• Closely coordinating with product and AI teams to optimize onboarding, feature adoption, and upsell potential.
• Documented sharing of learnings to establish a sustainable growth culture in the company.

Qualifikation

• Bachelor's degree in Marketing, Business Administration, Computer Science or a comparable field.
• Multiple years of experience in Growth Marketing, Performance Marketing or in a data-driven marketing role – ideally in the SaaS or tech environment.
• Strong understanding of digital funnels, conversion optimization, and experiment design.
• Analytical thinking and safe handling of KPIs, dashboards, and testing setups.
• Hands-on mentality and joy in quickly testing and scaling hypotheses.
• Excellent written and verbal communication skills in German and English.
• High level of self-initiative, structure, and the ability to drive multiple topics parallel.

Benefits

• Collaboration on highly relevant growth themes in a rapidly growing SaaS company with strong focus on digital scaling.
• A young, ambitious team of marketing, product, and tech experts with genuine growth mentality.
• Much room for design, ownership, and the opportunity to have direct impact on growth and revenue.
• Remote-first work environment with flexible working hours for a good work-life balance.
• Comprehensive opportunities for further education and development in the areas of Growth, SaaS, and AI.
• Central location of our office in Cologne's Südstadt, modern workplaces, and high-quality technical equipment. Water, coffee, and fresh fruit included.
• Open, collegiate company culture with regular team events.

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