Growth & Marketing Manager (m/f/d)

Job Description

Why does this role exist - and why now?

Lovebetter is entering a new phase. We have a clear mission, strong content, an established brand, and numerous opportunities to reach more men and achieve sustainable growth.

In recent years, we have built various marketing channels, developed partnerships, and gained valuable experience. Now, we want to connect these activities even better, unlock new growth opportunities, and bring our ideas to fruition faster.

This is why we are looking for you.

As Growth & Marketing Manager, you will be a central operational force in our marketing. You will combine creative thinking with analytical understanding, develop your own ideas, and ensure that concepts become concrete campaigns, tests, and results.

This role is intentionally broader than a classic marketing job. You will not only manage a single channel but will work across diverse areas, take on independent responsibility, and drive new initiatives forward.

You don't need to know everything already. What's crucial is that you are curious, learn quickly, think solution-oriented, and are eager to take things into your own hands.

What Lovebetter stands for

We solve sexual problems like premature ejaculation or erectile dysfunction for men, empowering them to transform their inner strength, sexual satisfaction, and quality of life from within.

Our work impacts far beyond the individual: affecting partnerships, families, and future generations.

We are looking for someone who wants to co-create our mission, take responsibility, and understands that effective marketing combines creativity, analytical thinking, and consistent execution.

Your Mission as Growth & Marketing Manager

You will make Lovebetter's marketing more versatile, efficient, and growth-oriented.

You will develop marketing ideas, implement campaigns, manage existing and new growth channels, and identify through data what works and where we can improve.

You will work closely with our CMO, our content producers, agencies, and external partners.

You will independently take on projects – from the initial idea through operational implementation to subsequent evaluation. You will naturally navigate between creative, analytical, and organizational tasks.

Especially important: You won't wait for someone to provide a solution for every challenge. You will research, experiment, acquire new skills, and find ways to implement things.

Your Responsibilities

• Develop and implement marketing campaigns: You will plan and execute cross-channel marketing initiatives, develop creative approaches, and manage campaigns from idea to success evaluation.
• Unlock new growth channels: You will identify new opportunities to reach our target audience, research potentials, develop initial tests, and help systematically scale successful approaches.
• Drive Ambassador Marketing and Cooperations: You will further develop our ambassador program, research and recruit suitable partners, manage cooperations, and ensure that relationships translate into measurable marketing actions.
• Co-create content and creatives: You will develop topics, hooks, copy, and campaign ideas, create briefs, and work with our content producers on content for various platforms and marketing channels.
• Manage CRM and Email Marketing: You will implement newsletters and campaigns, develop segmentation and reactivation approaches, and support more targeted communication with existing contacts.
• Analyze and optimize marketing performance: You will keep an eye on relevant KPIs, analyze campaigns, content, and funnels, identify areas for improvement, and derive concrete measures from them.
• Further develop websites and landing pages: You will handle minor adjustments to our digital offerings and support testing and optimization. If you need to learn a new tool like WordPress for this, you will teach yourself independently.
• Coordinate marketing projects and partners: You will keep ongoing projects together, coordinate internal and external stakeholders, and ensure that tasks are executed reliably and on time.
• Use AI and Automation Meaningfully: You will leverage modern AI tools for research, content, analysis, and operational tasks and develop ideas on how we can continuously improve our marketing processes.

What Makes This Role Special

• Variety instead of siloed thinking: You won't work exclusively on content, performance, or analytics, but will get to know and connect different marketing disciplines.
• Autonomy instead of long approval processes: You will have the space to contribute your own ideas, prepare decisions, and drive projects forward independently.
• Creativity meets numbers: You can develop new campaign ideas and then analyze whether they were successful based on concrete results.
• Learning is part of the job: You don't need to know every tool and every marketing channel already. We value people who face challenges and build new skills independently.
• Direct collaboration with the CMO: You will gain insights into strategic marketing decisions and be closely involved in the development of our marketing.
• Personal development and perspective: You will grow with your responsibilities and have the opportunity to take on increasing responsibility for larger projects, processes, and, in the future, even people, as Lovebetter evolves.

Your Impact

If you excel in your role, you will create:

• a marketing environment where good ideas are turned into concrete actions faster
• an ambassador and cooperation program that continuously grows and delivers measurable results
• new marketing channels that are systematically tested, evaluated, and further developed
• better campaigns and content through the combination of creativity and data-driven insights
• optimized funnels, CRM campaigns, and digital touchpoints that generate more qualified leads
• more efficient processes through initiative, automation, and the meaningful use of AI
• a marketing team that works faster, more independently, and more effectively

Sounds Like You?

Then we look forward to meeting you.

Don't send us a standard application.

Instead, tell us:

• what marketing projects or campaigns you have already implemented independently
• when you last familiarized yourself with a completely new topic or tool and what resulted from it
• how you develop creative ideas and find out if they actually work
• what tasks you have already taken on, even though you had never done them before
• and why you believe that you, specifically, can take Lovebetter's marketing to the next level with creativity, initiative, and execution power

Job Requirements

Who We're Looking For (And Who We're Not)

This role is for you if…

• you have already gained practical experience in digital marketing and ideally have implemented campaigns or projects independently
• you think both creatively and analytically and enjoy switching between different tasks
• you have a strong hands-on mentality and prefer to get things done rather than discussing possibilities for a long time
• you are curious, learn quickly, and can independently acquire new tools, platforms, or skills
• you are not afraid of unknown challenges and have the courage to try new things
• you understand marketing metrics and can draw meaningful conclusions from results
• you work in a structured and reliable manner, can set priorities, and maintain an overview even with multiple parallel projects
• you are already actively using AI or are motivated to quickly and meaningfully integrate it into your daily work
• you communicate very well in German and have a feel for persuasive copy and target-group-specific communication
• you want to take responsibility and are eager to grow with us

This role is not for you if…

• you only want to work in a single marketing discipline and have little interest in other areas
• you always need a detailed step-by-step guide for new tasks
• you prefer to develop concepts rather than implementing them yourself
• you give up quickly when faced with unknown tools or challenges instead of looking for solutions
• you ignore numbers and make marketing decisions purely based on gut feeling
• you prefer to delegate responsibility rather than driving initiatives forward independently
• you cannot deal openly and reflectively with sensitive topics such as sexuality, masculinity, relationships, and personal development