Growth Marketing Manager (m/w/d)

The CKM Group bundles expertise from various fields to drive progress and innovation in healthcare. Our combination of clinic, laboratory, telemedical service, and IT company stands for the development of modern and effective solutions in healthcare.

Our goal is to take a leading and pioneering role in the health system of tomorrow through preventive services, eHealth, and public health. We rely on smart logistics, digitalization, diagnostics, and individual prevention. We think healthcare and diagnostics anew and constantly question the status quo.

A new pillar of this vision is GreenMedical: With our telemedical service, we offer a simple and secure access to medical cannabis to alleviate symptoms and improve quality of life. In the future, we want to expand our offering with solutions for weight reduction and smoking cessation to support even more individuals and improve quality of life.

You want to coordinate marketing, but also steer it comprehensively, operate with a clear performance focus, and drive sustainable growth in the D2C/E-commerce field? Then become our Marketing Manager (m/w/d) and take responsibility for cross-sectional projects, KPI-based scaling, and the structured further development of our marketing activities on C-level!

Aufgaben

• Projektplanung & Steuerung von Marketingprojekten: Independent planning, prioritization, and implementation of cross-sectional marketing projects (e.g. campaigns, product launches, trade show appearances, new verticals) and structuring into clear work packages, timelines, and responsibilities including reporting to C-level.
• Konzeption & Unterlagenaufbereitung (Pitches, Briefings, Decision Papers): Creation of marketing concepts, pitch decks, argumentation documents, and structured agency briefs and translating strategic C-level impulses into executable marketing roadmaps and operational measures.
• Steuerung von Dienstleister & Agenturen: Operational management and quality control of external partners (e.g. performance agency, content/copy, design, media), as well as ensuring KPI achievement, budget compliance, clean briefings, and structured feedback and review processes.
• Performance-Controlling & KPI-Steuerung: Monitoring and evaluation of central marketing KPIs (e.g. CAC, CPO, ROAS, MER, LTV) and evaluating measures in terms of profitability and scalability; deriving clear optimization measures.
• Budgetplanung, Tracking & Abrechnung: Independent maintenance of marketing budgets including forecasting, actual vs. planned comparison, and accounting and transparent presentation of marketing costs per channel and project for decision-making purposes for management.
• C-Level-Schnittstelle & Ad-hoc-Projektmanagement: Taking over short-term, strategic marketing special projects from various company departments (e.g. GreenMedical, HTS Labs, BCC), as well as structuring complex topics, prioritizing, and quickly implementing operational measures.

Qualifikation

• Mehrjährige operative Marketing-Erfahrung (3–4+ Jahre, D2C/E-Commerce): Broad experience in digital marketing with a clear focus on D2C/E-commerce (no classical B2B). Secure in the interplay of performance, CRM, content, conversion, and customer journey. Comprehensive understanding of marketing.
• Ausgeprägte Projektmanagement-Kompetenz: Proven experience in independently planning, structuring, and implementing complex marketing projects (e.g. campaigns, product launches, website relaunches, new verticals). Ability to break down topics into clear work packages, set timelines, and consistently track results.
• KPI- & Zahlenstärke mit Performance-Mindset: Very good understanding of central marketing KPIs (CAC, CPO, ROAS, MER, LTV, retention etc.). Can evaluate profitability, structure budgets, and derive data-based optimization measures. Always thinks marketing in unit economics.
• Starke Kommunikations- & Stakeholder-Skills: Sovereign handling of C-level, internal departments, and external agencies. Ability to clearly structure complex topics, formulate clean briefings, and actively drive decisions.
• Hands-on-Mentalität & Umsetzungsgeschwindigkeit: Fast comprehension, high self-responsibility, and developed solution orientation. Works operationally with, if necessary, understands design, branding, and conversion logic conceptually and can evaluate quality fundamentally.
• Marketing-Generalist mit „Jack of all Trades“-Profil: Broad understanding of performance, content, branding, CRM, analytics, and budget management across the board. Can switch between strategic thinking and operational implementation and feels at home in dynamic, growth-oriented environments.

Benefits

• Verantwortung: A central role in which you drive the development and optimization of our product spectrum forward.
• Gestaltungsspielraum: The opportunity to bring your own ideas and make real changes happen.
• Dynamisches Team: Collaboration with motivated and talented colleagues in a modern work environment.
• Persönliche Entwicklung: Support for further education and the promotion of your individual strengths.
• Flexible Arbeitszeiten: We work hybrid with flexible working hours.
• Arbeitskultur: Our office is located in the heart of Friedrichshain-Kreuzberg, with a view of the Spree and a great rooftop garden. A collaborative and dynamic team awaits you.

We at CKM Group are different, exciting, bold. We don't care about conventional norms, but innovation spirit, ambition, and passion for the matter. Regardless of gender or generic masculinity: We're looking for YOU - regardless of whether male, female, or diverse. ❤

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