Growth Marketing Manager – Influencer & Referral (m/f/d)

Job Description

As a Growth Marketing Manager – Influencer & Referral (all genders), you will be responsible for the development, activation, and scaling of influencer collaborations, referral programs, and ambassador structures as a direct revenue and conversion lever for StackFuel. You will systematically develop social proof assets from alumni stories, testimonials, and reviews and deploy them cross-channel along the conversion funnel. You will work data-driven, independently, and hands-on, derive concrete optimization measures from performance data, and contribute measurably to lead generation and booking increases. In close collaboration with Growth, Performance Marketing, Brand & Content, Sales, and Career Service, you will build scalable structures that strengthen trust and improve conversion rates along the entire funnel.

Focus Areas of Your Role

• Identification, selection, and active testing of influencer collaborations with a clear performance and ROI focus

• Further development and scaling of existing referral programs to activate participants, alumni, and partners with the goal of generating qualified leads and bookings

• Establishment of a structured ambassador program with alumni and experts, including selection, activation, support, and incentivization

• Systematic collection, curation, and activation of testimonials, alumni stories, and social proof assets on the website, landing pages, paid ads, email, and sales materials

• Structured establishment and maintenance of review management on relevant platforms, as well as development of processes for continuously acquiring new reviews

• Performance analysis of the contribution of all measures to leads, conversion rates, and bookings, as well as derivation of data-based optimizations

What You Bring Along

• Several years of experience in influencer marketing, referral marketing, ambassador management, or social proof marketing, ideally in a B2C environment

• Experience in the conception, implementation, and optimization of campaigns with a clear performance and revenue focus

• Understanding of conversion funnel logic, lead generation, and performance KPIs, as well as a basic understanding of tracking and attribution

• A feel for authentic storytelling and the ability to derive relevant marketing assets from alumni and customer voices

• Strong communication and networking skills in dealing with external partners, influencers, and community members

• Structured, independent way of working with a high ownership mentality and hands-on mentality

• Very good German (C2) and good English (min. C1)

• Affinity for education, community, and digital growth, as well as experience in fast-growing or performance-driven environments are an advantage

We welcome applications regardless of gender, gender identity, sexual orientation, origin, age, or disability

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