Growth Marketer (m/f/d) Meta Ads for E-Commerce | Boutique Agency, Online Marketing

At our company, Growth Marketer doesn't mean 'a little bit of everything'.

It means: You drive our growth – with Meta Ads as the foundation. Meta is the channel that carries volume today, and it's yours: campaign architecture, budget, creative testing, results. But it doesn't stop there. Influencers and other growth channels are not on a wish list for us, but on the roadmap – and you'll help build them.

What we are not looking for: the jack-of-all-trades who half-manages five platforms and delivers mediocrity everywhere. We are looking for someone who masters Meta at a world-class level and, from this base, seriously builds the next channel – instead of jumping from one to the next.

Second point, before you read on: We work AI-native. Everyone writes that these days, so specifically: We build our own AI tools. MCP connection to our ad accounts, automated audits, anomaly detection, custom skills for Angle and script development. AI is a standard tool for us, not a last resort. Anyone who still builds every analysis by hand in 2026 is too slow for us. Conversely, anyone who hands over every decision to AI delivers the same output as any competitor with the same model. We are looking for the middle ground: You steer, AI accelerates.

If both attract you – depth instead of a superficial approach, AI as a lever instead of a replacement for thinking – read on.

Who we are

SKINBRO is a fast-growing men's grooming brand from Hamburg: solid soaps, solid shampoos, deodorants, and perfumes – natural, plastic-free, Made in Germany. We sell via Shopify, Amazon, and TikTok Shop and continue to grow in the DACH region.

We are a small team with short distances. If you realize that the ads are not the problem, but the offer, the bundle, the price, or the landing page: These decisions are made here, not elsewhere. You don't have to convince someone who sits far away – you bring it into the next call, and if your analysis convinces, it will be changed.

What this means for the role: Sometimes our ROAS in the ad manager drops while the business grows. And that's exactly right. Anyone who thinks in daily ROAS will be unhappy with us.

Responsibilities

Your Tasks

• You lead our growth on Meta – from audit, hypothesis, and test roadmap to scaling and reporting. Structured, not based on gut feeling.
• You help build our other growth channels, starting with influencers: Which channel deserves the next budget, what can be transferred from Meta learnings, where does a test end and a channel begin?
• You steer based on Total Business Numbers (Net Revenue, CAC, Contribution Margin, MER) and incremental KPIs, not just platform ROAS alone.
• You think beyond the ad: If the growth bottleneck isn't in the ads (offer, landing page, product, pricing), you say it clearly and provide an alternative path.
• You make the customer journey measurable: Micro-conversions as algorithm fodder, post-purchase surveys, clean attribution logic instead of gut feeling.
• You build your test roadmaps with AI support. Our stack provides you with audits, breakdowns, and anomaly signals; you provide the hypothesis and check the output, rather than blindly accepting it.
• You develop growth hypotheses (Segment → Mechanism → Missing Set-Piece) and read creative performance beyond vanity metrics.

Qualifications

Your Profile

• You have Meta Ads under operational and strategic control – campaign architecture, optimization goals, creative testing – and can explain your decisions to a founder in business terms.
• You think in systems: Hypothesis → Test → Learning → Next Test.
• You work with AI daily – custom prompts and workflows, ideally having used tool integrations or automations before – and can specifically explain where AI has made you faster and where you consciously don't trust it.
• You understand incrementality (new customer steering) and why last-click is deceptive. Or you want to learn exactly that in your first 90 days with us and prove it.
• You are confrontation-capable: You don't just accept 'scale 5x tomorrow', but counter – even to management.

Benefits

What we offer

• An environment where AI tools are built, not requested.
• A brand instead of ten accounts. You don't optimize campaigns for external companies, but build a business that reflects back to you every day what your decisions have achieved.
• Real levers: Offer, bundle, price, landing page, product – everything in-house, everything negotiable if your analysis convinces.
• A challenging and demanding work environment that is constantly evolving and values your work.
• Competitive salary, based on your performance.
• A relaxed atmosphere with flat hierarchies and a lot of fun, without losing professionalism.
• Work the way you are most productive: The role is fully remote, with flexible working hours.
• Equipped with the latest Apple products.

How the application process works

1. Short Application – following profile screening: a few follow-up questions via email or phone.
2. 2 x Interviews – 1 x with management, 1 x with a team member. Assessment of technical and personal suitability.
3. Compact Trial Work on a real scenario from our account. The use of AI is expressly allowed and desired – we are interested in where you use it and where you consciously don't.

Do you recognize yourself in this? Then apply.