Growth Manager TikTok Shop - DACH (m/f/d)

Your mission

Your Responsibilities
Strategic Account Management

• Take strategic responsibility for a leading international beauty brand on TikTok Shop Germany.
• Develop and manage the account's growth strategy with a focus on revenue development, profitability, and sustainable brand growth.
• Customer & Stakeholder Management
• Ensure proactive, transparent, and reliable communication and translate global brand strategies into successful local market activities.
• Build long-term customer relationships and identify new growth and development opportunities. Content, Creator & Live Commerce Management
• Be responsible for the planning, coordination, and quality control of short video, creator, and livestream campaigns.
• Ensure that all content complies with brand guidelines while meeting the performance requirements of the platform.
• Work closely with content, creator, studio, and live commerce teams to achieve maximum reach, engagement rates, and sales performance.
• Collaboration with TikTok Shop
• Stay constantly informed about new features, product updates, best practices, and commercial opportunities.
• Use platform insights and market trends to develop innovative growth strategies for your accounts. Analysis & Performance Reporting
• Continuously monitor relevant KPIs such as revenue, conversion rate, traffic, average order value, and customer retention.
• Analyze performance data and derive concrete recommendations for action and optimization measures.
• Create regular business reviews and present results, opportunities, and strategic recommendations to customers and internal stakeholders.

Your profile

What you bring to the table

• Several years of professional experience in growth, performance marketing, e-commerce, brand management, commercial growth, or a comparable role.
• Experience on brand, corporate, or agency side, ideally with beauty, cosmetics, personal care, or consumer goods brands.
• Strong analytical skills and the ability to make data-driven decisions.
• Hands-on mentality, high initiative, and a strong sense of responsibility. Nice to have.
• Experience in influencer marketing and in collaborating with creators and content partners.
• Good understanding of consumer behavior, trends, and market potential in the beauty segment.

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