Group Head Paid Social (Human) Google

EssenceMediacom is a new kind of media agency and one of the leading brands of WPP Media. Based on analysis and insights, and driven by data and technology, we believe in the power of media and creativity to help the world's best brands break through. We are designed for the new communication economy – for people and algorithms, with diverse approaches to thinking to test and learn at scale, and above all, to evolve.

What we offer you:

• Work-Life-Balance: Thanks to flexible working hours with a focus on personal interaction in the office and supplementary remote work, your job adapts to your life. You can flexibly compensate for overtime.
• Vacation mode on: You receive 30 vacation days plus a flexible day – additionally, December 24th and 31st are days off.
• Wellbeing first: Health benefits, attractive pension schemes, and Mental Health Awareness Days put your health at the center.
• Practice makes perfect: Develop yourself with our diverse further training opportunities and use our internal career programs for your development within the WPP network.
• More than just a job: Unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or Job Bike await you.
• Be yourself: Everyone is welcome here – diversity and equal opportunities are important to us.

What you will achieve:

As Group Head Paid Social (Human), you will lead the strategic development and overarching management of cross-market paid social campaigns for our global key account Google and act as a visionary main point of contact for the client and our internal specialist departments.

• Strategic Account Management: Management of the long-term paid social orientation for the Google workstreams in line with overarching client objectives, measurement priorities, and cross-platform best practices.
• Stakeholder Management: Building and maintaining excellent, trusting relationships with senior clients, key platform partners (such as Meta, TikTok, LinkedIn, Snap, Pinterest), and internal interfaces.
• Quality & Process Optimization: Continuous further development of paid social processes, governance guidelines, and workflows to increase efficiency and ensure the highest quality standards within the team.
• Inspiring Consulting: Act as a strategic thought leader for internal teams and for the media and marketing campaign leads on the client side, in order to precisely sharpen client briefings and define future-oriented campaign approaches.
• Innovation & Trend Scouting: Proactive identification of industry trends, new product releases, and strategic testing scenarios to continuously secure competitive advantages for the client.
• Regional Standardization: Responsibility for adherence to global control processes throughout the account team, as well as leading the development of the overall regional social media strategy.

What sets you apart:

• In-depth Agency Experience: Several years (min. 4-6 years) of deep hands-on experience on the digital agency side in managing multi-million dollar social campaigns (EMEA region).
• Platform Excellence: In-depth, demonstrable expert knowledge across all relevant channels such as Meta, TikTok, LinkedIn, Snap, and Pinterest, as well as ideally common certifications (e.g., Meta Blueprint).
• Linguistic Proficiency: Fluent English, both written and spoken, for smooth daily communication in a highly international team and client environment.
• Analytical Excellence: Strong affinity for numbers and the ability to translate complex raw data into clear, strategic, and immediately actionable recommendations for senior management.
• Communication Skills: Excellent interpersonal skills, strong team spirit, and the ability to act as a "translator" between complex technology and strategic consulting.
• Tech & Tool Affinity: In-depth knowledge of optimization levers and ideally experience with third-party tools for automation, feed management, or creatives (e.g., Smartly.io, Sprinklr).

Furthermore, you are: #strategic #analytical #communicative

If you find this job exciting, we explicitly encourage you to apply, even if you do not possess every qualification listed above.

Working at WPP Media:

As WPP Media, we are shaping the future of media and consistently investing in our employees. Every colleague benefits from the global network of WPP Media and WPP to develop further and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous Employee Resource Groups and regular internal events – for exchange, inspiration, and celebrating our successes together.
 
WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally. #LI-Promoted (ID: 11696)

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