Group Digital Marketing Specialist

Hire Resolve's client is looking for a highly skilled and experienced Digital Marketing Specialist to join their team in Durban, KZN the specialist needs to lead, design, and execute marketing initiatives across our businesses. The ideal candidate must be strategic and creative, capable of managing digital campaigns, developing engaging content, optimizing SEO, and enhancing UI/UX for web platforms and apps. Responsibilities: 1. Digital Marketing Strategy & Execution - Develop and implement short-term and long-term digital marketing strategies to drive business growth and brand awareness. This includes creating and executing comprehensive marketing plans, conducting market research, analyzing campaign performance, and making data-driven decisions. 2. Campaign Management - Manage and execute multiple digital marketing campaigns simultaneously, including email marketing, social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and influencer partnerships. This includes developing campaign concepts, creating content, setting budgets, tracking performance, and optimizing campaigns for better results. 3. Content Creation & Optimization - Develop and optimize engaging digital content, including blog posts, articles, social media posts, email newsletters, and video scripts. This includes conducting keyword research, writing compelling copy, designing eye-catching visuals, and ensuring content is SEO-friendly. 4. Analytics & Reporting - Track and analyze campaign performance using Google Analytics and other tools, providing regular reporting to stakeholders on campaign results, ROI, and areas for improvement. 5. Collaboration & Communication - Collaborate with cross-functional teams, including sales, product, and creative departments, to develop marketing strategies that align with business objectives. This includes communicating campaign plans, tracking progress, and making adjustments as needed. Requirements: 1. Bachelor's degree in Marketing, Communications, or a related field. 2. At least 3 years of experience in digital marketing, preferably in an agency or corporate environment. 3. Strong understanding of digital marketing channels, including social media, email, SEO, PPC, and influencer marketing. 4. Excellent written and verbal communication skills. 5. Ability to work independently and as part of a team. Benefits: 1. Competitive salary package. 2. Opportunity to work with a dynamic and innovative company. 3. Collaborative and supportive work environment. 4. Professional development opportunities. 5. Flexible working hours and remote work options.