Group Creative Director Automotive (m/f/d)

We are looking for a Group Creative Director Automotive (m/f/d) at our Munich location for the creative leadership and further development of one of our largest international automotive accounts. The role is initially limited to 18 months.

We are a global, socially-led Creative Agency with over 1,300 employees in 17 offices worldwide. In a world where social media shapes culture, we help brands develop ideas that people talk about.

We understand online communities, cultures, and subcultures across the entire social landscape. Our clients in Germany include AUDI AG, Mercedes-Benz Trucks, and Müller, among others. We Are Social is part of Plus Company.

As Group Creative Director, you will take on overarching creative responsibility for one of our largest international accounts. You will develop a clear creative vision, set standards, and ensure that our work is convincing across different campaigns and workstreams.

In doing so, you will lead creative leaders and teams, provide direction, and foster independence and ownership. You will keep the overall creative picture in mind, provide decisive impulses, and delve deeper where your experience makes the biggest difference. You will also represent the creative output of the teams to clients and act as a sparring partner for them.

Requirements

What does the role involve?

• Overarching creative responsibility for an international automotive account, as well as the development and implementation of a clear creative vision
• Leadership and further development of creative leaders and teams with the aim of sustainably strengthening independence, ownership, and creative excellence
• Ensuring high creative quality across different campaigns and workstreams
• Conceptual leadership for major campaigns, pitches, and key creative projects – with a clear focus on innovative, culturally relevant social-first ideas
• Close collaboration with Client Service, Strategy, Media, and Production to optimally leverage creative and strategic potential
• Building and maintaining trusting relationships with senior stakeholders on the client side, as well as convincingly presenting and representing creative ideas
• Proactive identification of creative growth opportunities and further development of the client through new ideas, formats, and innovative approaches
• Active shaping of creative standards and further development of We Are Social beyond your own account

What are we looking for?

• Many years of experience in a senior creative leadership role on the agency side, as well as in the development of large, integrated, and social-first campaigns
• Automotive experience and a good understanding of brand management and the structures of large international automotive brands
• Outstanding conceptual strength, strategic thinking, and a deep understanding of social media, platform mechanics, and cultural trends
• Proven experience in leading and developing creative teams, as well as the ability to delegate responsibility and foster independence
• Confidence and persuasiveness in dealing with senior stakeholders, as well as excellent presentation and pitching skills
• Decisiveness, a strong ownership mindset, and the ability to prioritize and provide creative direction even in highly complex situations
• Very good German and English language skills

Benefits

Why should you become part of our team?

Vibrant Team Spirit: We deliberately have the adjective 'social' in our name and live a strong team spirit and an open corporate culture with flat hierarchies where your voice counts!

Exciting Projects with International Reach: We work on digital projects that set standards! Our clients come from the B2C and B2B sectors and are both local and international players.

Globally Connected and Locally Rooted: Our teams at the Munich and Kreuzberg locations benefit from sustainable knowledge exchange with WAS locations worldwide and are at home in Glockenbachviertel and Kreuzberg.

Flexibility - Yes Please!: Hybrid working combines the advantages of working from home with those of working in the office for us. That's exactly why we decided on a 2/3 split, meaning that with 40 hours, we work at least 2 days on-site with our colleagues and 3 days from home. But that’s not all! Furthermore, we are big fans of remote work. That's why you have the opportunity to work remotely for 20 days within Germany and another 20 days within Europe. So if you're not a big fan of the German winter, join us and you can enjoy this time in Portugal or Greece.

More Benefits for You: Because we know how important well-being is and we simply love benefits, we offer you more than just the standard. Enjoy 2 additional Health Days, Menstrual Leave, a day off on your birthday, a collaboration with Wellpass, the Deutschlandticket, a membership with OpenUp, and much more.

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