Group Campaign Manager Wireless, Sensor Technology & Fiber Optics (m/f/d)

Acal BFi is a Europe-wide technology company for electronic and optical products. Across various technology areas, we develop and deliver customer-specific solutions and support our customers from the product selection and design-in phase through to series production.

Are you enthusiastic about technology, curious about the future of marketing, and want to use AI meaningfully in your daily work? Whether you are at the beginning of your career or already have relevant experience: We offer you intensive onboarding and will develop you step-by-step into the role.

We are looking for reinforcement for our Group Marketing Team in full-time at our Gröbenzell (near Munich) location as soon as possible:

GROUP CAMPAIGN MANAGER WIRELESS, SENSOR TECHNOLOGY & FIBER OPTICS (m/f/d)

In this role, you will gradually take responsibility for marketing campaigns, with an initial focus on Wireless, Sensor Technology, and Fiber Optics. You will connect suppliers, technical experts, sales teams, and regional marketing colleagues across Europe. Depending on business priorities, the role may also support campaigns and content in other Acal BFi technology areas.

Your Tasks:

· Development of annual and quarterly campaign plans, primarily for Wireless, Sensor Technology, and Fiber Optics, with flexible support for other technology areas as needed.

· Planning and implementation of integrated European campaigns across website, email, social media, PR, digital advertising, webinars, and events.

· Maintenance and continuous optimization of product, supplier, solution, category, and application content on the Group website.

· Coordination of product launches and promotions from the initial briefing through content creation to regional rollout, lead capture, and follow-up.

· Central marketing contact person for assigned suppliers and coordination of joint marketing plans, budgets, and activities.

· Creation of customer-oriented content, including product and solution pages, landing pages, technical articles, use cases, case studies, whitepapers, and content to strengthen the Why Acal BFi proposition.

· Planning and implementation of targeted newsletters, nurture campaigns, audience segmentation, A/B tests, and marketing automation.

· Management of organic and paid social media activities and ensuring a consistent brand presence on Group channels.

· Coordination of press releases, media placements, digital advertising, and other promotional measures.

· Close collaboration with Business Development Directors, technical specialists, sales teams, and regional marketing colleagues.

· Tracking of campaign KPIs, lead generation, and ROI, reporting to stakeholders, and continuous optimization of future activities.

Your Strengths

· A degree, academic education, or practical experience in marketing, communications, business, media, technology, or a related field; motivated career changers are also welcome.

· Initial experience in B2B marketing, content marketing, campaign management, or digital communication is helpful, but not a must.

· Genuine enthusiasm for technology and the motivation to understand Wireless, Sensor Technology, and Fiber Optics products, solutions, and applications, as well as other areas of the Acal BFi portfolio.

· A forward-thinking mindset, curiosity about new marketing trends, and a willingness to try modern ways of working.

· A high willingness to responsibly use AI tools for research, content creation, optimization, and process improvement – always with human evaluation and quality control.

· Very good English skills, both written and spoken, and the ability to communicate clearly with international colleagues, suppliers, and technical specialists.

· The ability to translate technical information into understandable, relevant, and customer-oriented content.

· A structured, reliable, and hands-on work style with the ability to organize and consistently implement multiple tasks.

· A team-oriented personality, confidence in asking questions, and the desire to learn from technical, sales, and marketing colleagues.

· Confident use of digital tools and willingness to learn content management systems, email marketing, social media, SEO, analytics, and marketing automation.

· Experience with WordPress, HubSpot, or social media marketing via LinkedIn is an advantage, but not a must.

· Knowledge in Wireless, Sensor Technology, Fiber Optics, or other electronic and photonic technologies is an advantage, but not required; comprehensive product and technology onboarding will be provided.

Our Offer

· An open and personal corporate culture in an internationally oriented company with short communication channels.

· A varied role with responsibility, scope for creativity, and the opportunity to actively shape European marketing activities.

· Intensive onboarding into our technologies, suppliers, systems, and marketing processes.

· Continuous support from an experienced international team and close collaboration with technical specialists.

· The opportunity to build practical AI competencies and actively shape modern, efficient work methods.

· Individual professional and personal development, including access to AcaLearning courses.

· Flexible and mobile working with 30 days of vacation per year.

· Employer-supported offers such as EGYM Wellpass and JobRad, company pension plan with employer contribution, subsidy for the Deutschlandticket, free drinks, and free parking.

If you want to make an important contribution to our continued success, apply now. Please send your application via our applicant tool.

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