Graphic Designer:in Social Ads (m/w/d) - Fokus auf Performance Creatives

RocketAds develops paid-ads campaigns for some of the most well-known brands in the D2C and Pharma sectors. Our creative is not decoration – it's the gear that drives performance. That's why we're looking for someone who understands social design not as "beautiful graphics", but as a marketing engine.

Aufgaben

You develop the visual concepts that ensure our ads don't just stand out in the feed, but funktionieren. It's not about pretty slides, but about visual story mechanics, attention control, and conversion thinking. Whoever here only pushes pixels will be underwhelmed – whoever understands that graphic design is social performance work will grow like nowhere else.

• Design of Social-First Ad Visuals for Meta, TikTok, Snapchat & YouTube
• Development of Hooks, Layout Structures, Visual Hierarchies & Conversion-Focus Designs
• Derivations from Variants (A/B Tests), Iterations & Design Breakdowns from Performance Data
• Creative Further Development of Existing Design Approaches – new styles, formats, mechanisms
• Collaboration with Creative Strategists to translate marketing hypotheses into visual experiments
• Use of modern tools: Figma, Photoshop, Illustrator, Canva-Speed-Prototyping, optional Motion/GIF
• Fast Prototyping Loops based on Live Data & Testing Results
• Visual Development of new Ad Frameworks: Direct Response, Testimonial, Product-First, Problem-Solution etc.

Qualifikation

• Very strong skills in at least one of the common design tools (PS, Illustrator, Figma)
• Understanding of Social Media Mechanics: Hook Focus, Scrolling Psychology, Attention Triggers
• Performance Thinking: You want to understand why a visual works – not just how it looks
• Able to connect Brand Aesthetics with Conversion Logic
• Fast comprehension, visual concept thinking & iterative working style
• Interest in experimental design approaches, AI Tools & Testing Logics
• Motivation, willingness to take responsibility instead of just chasing tickets
• Bonus: Experience with simple Motion Graphics, Micro-Animations or Creative Testing

Benefits

• Above-average remuneration
• Remote-first within the entire EU
• Latest setup – tools, licenses & hardware according to choice
• High self-responsibility from day one
• Direct Impact: Your designs run daily in front of millions of people
• Tight collaboration with Creative Strategy & Performance Teams
• Development opportunities towards Creative Lead, Art Direction or Performance Creative

If you see graphic design primarily as an aesthetic playground, you won't be happy here.
This role is a mix of Designer, Creative Tinkerer and Performance Thinker. You don't design for