Grafiker / Brand Designer (m/w/d) - Teilzeit 20-30h

We are looking for an experienced designer who has studied Apple product pages not as a fan, but to understand how a single design decision can make millions of people feel like they're holding something special. You know why Red Bull is not just an energy drink. What Nike really sells. And you're no longer willing to just watch.

Bearpaw is not a finished brand. It's a rough diamond - with real history, global distribution, and a community that already exists. What's missing is the system that turns good products into an unmistakable brand world.

You build it up. Not as an execution force - as an architect. You read Bearpaw and immediately know what this brand is and what it can never be.

You translate this into colors, typography, and rules that are used daily - not in a folder that disappears.

In ten years, you'll show on Bearpaw and say: That was me.

Aufgaben

CI-System entwickeln und pflegen

You develop and maintain the Corporate Identity System of Bearpaw: colors, typography, image language, layout rules, tone, and application rules. Not as a PDF that nobody reads, but as a living system that is used internally. You ensure that all participants - storytellers, e-commerce managers, agency partners - can work with CI.

Produktbilder, Kataloge und Printmedien

You design product images for shop, dealer materials, and trade shows. You develop and update catalogs, flyers, and print materials. You work with the product photography of the storyteller together and refine it through professional image editing and composition.

Vorlagen für alle Kanäle

You create templates for social media (Instagram, TikTok, YouTube), newsletters, presentations, and internal documents. The templates are built so that they can be used correctly by non-designers. No wild growth, no freestyle.

Produktfotografie

You take our product photos yourself - in the studio, outdoors, or staged. You decide how a Bearpaw product looks before it's first held by a customer. Freelance photographer for the shop, lifestyle shots for campaigns, detail shots for dealer materials. You know that a bad product photo makes a good product invisible.

Markenstrategie mitentwickeln

You bring yourself into the strategic development of the Bearpaw brand. You develop how Bearpaw positions itself visually in new markets, product categories, or cooperations. You're not a freelancer, but a brand developer.

Neue Marken entwickeln — von der Idee bis zum System

Bearpaw is growing. New target groups, new markets, new opportunities - and eventually the question arises: Does it need its own brand? You develop answers to this. Whether Bearpaw X, Bearpaw Kids or a completely new line - you recognize when an extension needs its own visual system, and you build it up. From positioning to image language to the first assets.

Messe- und Event-Design

You are responsible for the visual appearance of Bearpaw at trade shows and events - stand design, roll-ups, giveaways, presentation materials. Consistent with CI, presentable, term-compliant.

Qualifikation

Must Haves

✓ Portfolio of your work as a designer

✓ Experience in designing for various industries and formats

✓ Strong understanding of design principles, color theory, and typography

✓ Excellent communication skills and ability to work independently

✓ Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)