Google PPC Specialist

About the Role:
We’re looking for a highly skilled and performance-driven Google PPC Specialist to lead, manage, and optimize our paid search campaigns. The ideal candidate has deep expertise in Google Ads, a data-driven mindset, and a proven ability to generate conversions and maximize ROI. This is an exciting opportunity to make a measurable impact and collaborate with a forward-thinking marketing team.
Key Responsibilities:
Campaign Management:

• Plan, launch, and manage high-performing Google Ads campaigns across Search, Display, Shopping, and other relevant networks.
• Conduct keyword research, write compelling ad copy, and define audience targeting strategies.
• Monitor performance, identify growth opportunities, and implement continuous optimization.
• Manage campaign budgets and bids to achieve ROI and CPA goals.
• Conduct A/B testing on creatives, landing pages, and targeting parameters.
• Track and analyze key metrics such as CTR, CVR, CPC, CPA, and ROAS.
  
  

Optimization & Analysis:

• Perform ongoing keyword refinement, bid adjustments, and ad updates.
• Generate insightful performance reports with clear recommendations.
• Identify new growth opportunities and emerging trends.
• Stay current with Google Ads innovations, updates, and best practices.
  
  

Collaboration & Communication:

• Partner with the marketing and creative teams to align PPC campaigns with broader brand and performance objectives.
• Communicate campaign progress and insights clearly to internal stakeholders.
  
  

Research & Strategy:

• Conduct competitor research to uncover new opportunities and strategies.
• Optimize Quality Scores while reducing cost per click.
• Test and evaluate new Google Ads features, betas, and tools.
  
  

Qualifications:

• 3+ years of hands-on experience managing Google Ads campaigns.
• Proven track record of driving measurable conversions and ROI.
• Google Ads certifications (Search, Display, Shopping, or Measurement) preferred.
• Strong understanding of campaign setup, targeting, and optimization.
• Skilled in keyword research, ad copywriting, and analytics interpretation.
• Proficiency with Google Analytics and other performance tools.
• E-commerce experience and conversion tracking knowledge (including half-conversion tracking).
• Excellent analytical, problem-solving, and communication skills.
• Highly organized, detail-oriented, and able to work independently.
• Availability to work within Eastern Time (ET) business hours.
  
  

Bonus Points:

• Experience with additional platforms (Bing Ads, Facebook Ads).
• Knowledge of SEO fundamentals.
• Background in e-commerce marketing.
  
  
  

About Us:Hi there!
We’re always on the lookout for talented digital marketing professionals to join our growing network and collaborate with our global partners. If this role sounds like the right fit for you — we’d love to hear from you!

About Caliber6:

Hi, welcome to our page. We are constantly on the lookout for various candidates to work with us and our partners. Don't hesitate to apply if you feel like you are a great fit!