Google Ads Manager (m/w/d) - B2B Lead Generation

We are a performance marketing agency specializing in B2B services and lead generation. We don't see Google Ads as just a click machine, but rather as a growth lever for our customers.

To achieve this, we've built our own AI-powered system that automates audits, analyses, and reports – so we can focus on what really matters: strategy, offer, tracking, and clean execution.

You'll work with modern tools, make your own decisions, and see the impact of your work directly at our customers. We're small enough for you to shape things – and professional enough for it to be fun.

Aufgaben

You think in leads, not clicks. You know that a bad CPA rarely lies at the keyword level, but rather usually at tracking, offer, or landing page. That's why we're looking for you:

• You manage your own customer accounts – from setup to ongoing optimization and strategy calls

• You build Google Ads campaigns (Search, Performance Max) that actually deliver leads – not just traffic

• You write Ad Copy (RSAs) that matches the landing page, and derive angles from real offer-USPs

• You think in funnels: Keyword → Landing Page → Form → Lead – and find the weaknesses

• You set up Conversion Tracking correctly (GA4, GTM, Conversion Actions, Attribution) and recognize when tracking is broken

• You conduct keyword research, search term mining, and systematically maintain negative keywords

• You optimize continuously for CPA/CPL and bring budgets where they perform

• You lead reporting meetings with customers, explain numbers clearly, and drive strategic communication

• You work with our AI system that pulls data, audits, and reports – so you can focus on strategy

Qualifikation

We're not interested in years on your CV – we're interested in what you can do. Show us an account you've grown significantly, and we'll talk.

Must-have:

• You can set up Google Ads campaigns independently (Search, ideally also Performance Max)

• You have experience in lead generation – B2B, services, craftsmanship, SaaS, or similar

• You understand Conversion Tracking (GA4, GTM, Conversion Actions) – and recognize when tracking is broken

• You think in CPA/CPL and can read unit economics

• You write clear Ad Copy that matches the landing page (Message-Match)

• You communicate structured – internally through documentation, externally in customer calls at eye level

• You work independently, document cleanly, and maintain your structures

Nice-to-have:

• Funnel- and landing-page-building (Framer, Elementor, WordPress)

• Server-side tracking, offline conversion import, CRO fundamentals

• Experience with Meta Ads, LinkedIn Ads, or TikTok Ads

• Desire to work productively with AI tools in the marketing stack

Benefits

• Above-average salary – we pay for performance, not presence

• Complete training costs paid – certifications, conferences, courses, coachings. If it makes you better, we'll take care of it.

• Modern tool stack – MacBook, premium tools, and our internal PPCOS system that takes away the dirty work

• Flexible working hours – we're interested in results, not stamps

• 30 vacation days

• Remote or office in Coesfeld – work where you're most productive

• Clear career perspective – Team Lead/Head of Ads is not an empty promise, but the logical next step for performers

• Full-time or part-time possible – we adapt the model to you, not vice versa

If this sounds like you? Then send us your application!

We don't need a Roman-style cover letter. Send us:

1. Your CV

2. A short paragraph on why you're excited about us

3. A case example or a number that makes you proud (e.g.,