Google Ads Expert for Home Service Companies

Secure Line Marketing is a US-based agency that runs lead generation for home service companies: fence contractors, deck builders, painters, and other local trades. Our clients are owner-operators. Every dollar they spend on ads is money they could have put into a truck, a crew member, or payroll. We need someone who treats it that way.

Secure Line Marketing is a US-based agency that runs lead generation for home service companies: fence contractors, deck builders, painters, and other local trades. Our clients are owner-operators. Every dollar they spend on ads is money they could have put into a truck, a crew member, or payroll. We need someone who treats it that way.

We need a Google Ads buyer who can own client accounts from start to finish. That means building the campaigns, setting up the tracking, fixing the landing page, and making the bidding decisions, all without someone checking your work every step of the way.

The person who does well here doesn’t wait to be told the conversion tracking is broken. They catch it on day one, fix it, and send us a two-line note saying what they changed.

• Build, manage, and scale Google Ads accounts for multiple home service clients
• Pick the right bid strategy for each account and stage: Maximize Clicks to build early data, Maximize Conversions once the signal is clean, and Manual CPC when you need tight control over spend
• Set up and audit all conversion tracking yourself: GA4, Google Tag Manager, call tracking, form submissions, and offline conversion imports
• Edit and improve landing pages directly (WordPress, page builders, or similar). You won’t be filing requests with a developer.
• Find wasted spend through search term reviews, negative keyword lists, and geo and schedule adjustments
• Report results in plain language: cost per lead, cost per booked job, and return on spend
• Spot problems and opportunities before the client or our team asks about them
  

• 3+ years managing Google Ads for home service businesses. Roofing, HVAC, plumbing, fencing, landscaping, remodeling, or similar. Local lead gen is a different game from ecommerce, and we need someone who has played it.
• Proof that your work paid off. Accounts where you cut cost per lead, increased booked jobs, or scaled spend while keeping returns profitable. Bring numbers.
• Strong command of Max Clicks, Max Conversions, and Manual CPC. You know when to use each one and when to switch.
• Hands-on conversion tracking skills. You can build a GTM container from scratch and debug why calls aren’t recording as conversions.
• Landing page editing skills. You’re comfortable changing layout, copy, forms, and tracking scripts yourself.
• You work on your own. You manage your workload, make decisions, and ask questions only when you actually need input.
• Clear written English. Most of our communication is async.
• Excellent communication skills. This is a remote job so if you aren't a good communicator this isn't going to work!
  

• Experience with Local Services Ads (LSA) and Performance Max
• Familiarity with call tracking platforms (WhatConverts, CallRail)
• Experience with GoHighLevel or similar CRMs
• Basic understanding of how Google Business Profile interacts with local search