GN - Digital Marketing Specialist - 178

The individual is responsible for planning, executing, and optimizing paid advertising campaigns on Google Ads (Search, Display, Shopping, Video, and App campaigns). Their goal is to drive qualified traffic, maximize ROI, and achieve business growth through strategic ad placements. Responsibilities: Create, manage, and optimize Google Ads campaigns (search, display, shopping, and YouTube) Conduct keyword research, competitor analysis, and audience targeting Write and test ad copy and creatives for various formats (image, video, text, and carousel) Develop and implement ad targeting strategies to reach the desired audience Monitor and analyze campaign performance, making data-driven decisions to optimize ad spend and improve ROI Collaborate with the marketing team to align campaigns with business objectives and goals Requirements: 2+ years of experience in digital marketing, preferably in Google Ads management Strong understanding of Google Ads platform, including campaign structure, targeting options, and ad formats Excellent analytical and problem-solving skills Ability to work in a fast-paced environment and adapt to changing priorities Strong communication and project management skills Certification in Google Ads or equivalent is a plus