Dr Lal PathLabs
2 months ago
GM – Channel Marketing
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Company information
- Company
- Dr Lal PathLabs
- Location
- India India
- Posted
- 2 months ago
Job description
Drive revenue from the B2C/B2B ecosystem of Channel Partners nationwide. Continuously work on the digital transformation journey, improve existing products, or build new products for partners. Introduce new models of channel development & engagement. Overall responsible for channel-wise sales revenue, partner ROI, service to partners & NPS.
Channel Development
- Introduce new digital technologies to scale the partner channel ecosystem & Operations
- Digitally transform the current processes and ways of working like partner portal, digital onboarding, corporate portal etc.
- Develop new channel management models like Master Franchise, Rural franchise, Key Accounts etc.
- Define and implement channel segmentation, value proposition & acquisition strategy
- Conduct in-depth research to identify new market opportunities and consumer preferences to run a geo-based expansion strategy for the franchise channel
Partner Management & Engagement:
- Responsible for key channel metrics for partner management like revenue, ROI, partner SLA management, compliance, partner training & channel NPS
- Defining & driving engagement programs for B2B & B2C channel partners to improve operational efficiency
- Closely work with Sales Heads on the GTM and Channel Activation Strategy and roll out channel-wise activation programs to drive sales
- Run Special Key Account Management programs for top clients
- Define and monitor Key partner performance KPIs like NPS, store operations, brand guidelines, compliance, complaints, etc.
- Driving productivity of channels (B2C & B2B) via different business propositions & programs
Partner Development
- Onboard new partners and responsible for creating and implementing post-onboarding partner success journey
- Use digital properties given to franchise for enabling DIY marketing tools like partner portal, AI/ML recommendation engine usage, OBD, GMB, SNS
- Staging the channel partners in different buckets basis the aging of the channel partners & defining the growth plan through market support for each category, like Matured Vs Maturing Vs. newly onboarded
- Building new avenues for growth, sustaining the existing ones, and responsible for bringing in revenues for franchise partners
- Ensure the benchmark level of skilling of the partner & its employees
Channel Activation:
- Design and execute annual channel activation roadmap across tier 1/ 2/ 3 & rural cities.
- Budget management and promotional spending to maximize ROI and budget efficiency
People management
- Hire, develop, coach, and lead successful team leaders with high-quality personnel to deliver profitable growth
- Motivate & mentor diverse team to achieve key performance targets
- Experience: 10 to 12 years
- Qualification Background: MBA from a reputed business school
- Prior Experience/Background: Minimum of 5 years of experience dealing with franchisee/retail/distributors business management.
- Experience in designing and implementing tech-enabled partner management programs.
- Preferred Industry: QSR, Retail, Telecom, Tyre, Consumer Durables, FMCG, etc.
- Stint in sales is preferred
Required skills
- sales
- performance targets
- compliance
- retail
- operational efficiency
- people management
- ai/ml
- fmcg
- gtm
- b2b
- value proposition
- digital transformation
- complaints
- revenue
- roi
- b2c
- store operations
- budget management
- brand guidelines
- retail business management
- channel partners
- digital technologies
- channel management
- telecom
- key account management
- mba
- activation programs
- sns
- key accounts
- market opportunities
- tyre
- qsr
- partner management
- acquisition strategy
- consumer preferences
- consumer durables
- obd
- partner portal
- digital onboarding
- team leaders
- channel marketing
- engagement programs
- growth plan
- partner training
- franchise partners
- partner development
- skilling
- channel segmentation
- partner engagement
- market support
- master franchise
- rural franchise
- geo-based expansion
- franchise channel
- channel metrics
- partner sla
- channel nps
- sales heads
- channel activation strategy
- partner performance kpis
- channel productivity
- business propositions
- partner success journey
- diy marketing tools
- recommendation engine
- gmb
- channel activation roadmap
- promotional spending
- franchisee business management
- distributor business management
- tech-enabled partner management
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