Global Marketing Leader — DTC Growth & Brand

A premium sun protection brand is seeking a Chief Marketing Officer to lead global growth initiatives encompassing brand, digital, and eCommerce. With a significant marketing background and a record of scaling international businesses, the ideal candidate will orchestrate marketing strategies, drive eCommerce revenue targets, and establish strong brand positioning. This is an exceptional opportunity to influence a purpose-driven brand during a pivotal growth phase, ensuring deep customer connection and fostering a strong brand reputation. The successful candidate will be responsible for developing and implementing a comprehensive marketing strategy, leveraging data-driven insights to drive business growth, and collaborating with cross-functional teams to achieve shared goals. Key responsibilities include: • Developing and executing a global marketing strategy to drive eCommerce revenue targets and brand awareness • Collaborating with the eCommerce team to optimize the online shopping experience and drive sales • Analyzing market trends and competitor activity to inform marketing strategies and optimize ROI • Building and maintaining strong relationships with key stakeholders, including the executive team, sales teams, and external partners • Providing thought leadership and strategic guidance to the marketing team, ensuring alignment with business objectives • Developing and managing budgets for marketing initiatives, ensuring effective allocation of resources • Staying up-to-date with industry trends and best practices, applying this knowledge to continuously improve marketing strategies and tactics. This is an exceptional opportunity to join a purpose-driven brand and make a meaningful impact on its growth and success.