Videotron
9 months ago
Digital Content Strategy Manager
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Company information
- Company
- Videotron
- Location
- Canada, Québec, Montréal Canada
- Posted
- 9 months ago
Job description
Job Description Hybrid work mode, 3 days a week in person Temporary status - duration of one year The person holding the position is responsible for designing and implementing content strategies to inform, accompany, and support Vidéotron's clientele. This key role involves managing the flow of content projects according to priorities and available resources, supervising their production, and guaranteeing the quality of deliverables. He or she ensures that content is optimized for various platforms and audiences, adhering to the brand's editorial guidelines. Main responsibilities: * Develop and implement digital content strategies aligned with Vidéotron's business objectives and marketing plans. * Manage the content production process, from concept to publication, including planning, creation, review, and distribution. * Coordinate with internal teams (marketing, communications, product, etc.) and external partners (agencies, freelancers) to ensure content consistency and quality. * Analyze content performance using relevant metrics (website traffic, engagement, conversion rates, etc.) and make data-driven recommendations for optimization. * Stay informed about industry trends and best practices in digital content and content marketing. * Ensure the application of editorial guidelines and brand standards for all content. * Manage the content budget and ensure efficient resource allocation. * Participate in the development of editorial calendars and content schedules. * Identify opportunities to reuse and repurpose existing content. * Support the SEO optimization of content. Requirements: * Bachelor's degree in marketing, communications, or a related field. * Minimum of 5 years of experience in content marketing or digital communications. * Proven ability to develop and implement successful content strategies. * Excellent written and verbal communication skills. * Strong project management and organizational skills. * Ability to analyze data and make data-driven decisions. * In-depth knowledge of digital content platforms and tools (CMS, social media platforms, analytics tools). * Knowledge of SEO principles. * Ability to work effectively in a team environment. * Bilingualism (French and English), both written and spoken. Assets: * Experience in the telecommunications industry. * Experience with content management systems (CMS). * Experience with SEO tools. * Project management certification. Join the Vidéotron team! Vidéotron is a subsidiary of Quebecor, a Canadian telecommunications, media, and entertainment company. We are a team of passionate people, driven by a desire to provide the best customer experience. We offer a stimulating work environment where collaboration and innovation are at the heart of our priorities. We are committed to creating a diverse and inclusive work environment where everyone can thrive. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you are looking for a challenging and rewarding career, Vidéotron is the place for you! We offer: * Competitive salary. * Comprehensive benefits package. * Opportunity for professional development. * Dynamic and stimulating work environment. * Opportunity to contribute to the success of a leading company in the telecommunications industry.
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